boAt launches their Next-Generation Smartwatch- ‘Vertex’ for ₹ 2,499
See the Bigger Picture with a Large 1.69” HD display
24H Heart Rate, Real-time SPO2 monitor, 10-day battery life, 8 Active Sports Mode
boAt, the lifestyle consumer tech brand recognized for being the leader in the earwear & wearable segment, introduces yet another revolutionary smartwatch Vertex. The boAt Vertex is not only a smart time machine but a true fitness companion that helps you reach your fitness goals.
Super-excited about the new smartwatch launch, Eshita Anil, Category Head, Smartwatches, boAt said “We are very happy to be launching our new smartwatch- boAt Vertex. Smartwatches as a category is booming and our community has reacted positively to our range of wearables. With our new Crest app, we are looking forward to creating a health-centric ecosystem in the country.”
Staying fit and healthy in today’s world is a challenge and ensuring you reach that fitness goal is a task on its own. To help you reach that fitness goal, boAt has designed a very stylish, trendy and versatile smartwatch – boAt Vertex.
boAt Vertex comes with the following features –
Sporting one of the largest displays in the segment, the boAt Vertex features a 1.69-inch capacitive square dial with a highly responsive touch interface. Crisp image quality, vibrant colours and sharp text, the display makes everything look larger than life.
24-hour health monitoring
Equipped with some of the most accurate health sensors, the boAt Vertex keeps track of your Heart Rate and SPO2 levels all day, day after day, in real-time. These sensors ensure that you are alerted about your heart’s health and blood oxygen levels so you can act immediately. The boAt Vertex also helps monitor sleep patterns with a built-in Sleep Tracker. The sleep monitor tracks stages of your sleep (light, deep and awake) to give you detailed summaries of your sleep health. Guided Breathing guides you to mindfulness with breath awareness and helps lower your heart rate and decrease your stress levels.
A Health-oriented Ecosystem
The boAt Vertex is carefully designed to make you keep up your promise of a healthy life. Using the Vertex and the companion boAt Crest app, you can design your workout plans and also get customized fitness plans based on your current BMI and activity levels. Be it a 5km goal or a marathon, the Vertex is your ultimate Fitness Companion to help you achieve your fitness goals, train and transition to a healthier lifestyle. The boAt Vertex also collaborates with your loved ones with the Fitness Buddies feature. You can now build a crew of your friends and family and share your fitness journey with them. Track your progress and share with friends to nudge them to achieve their goals as well. And lastly, the Wellness Crew guardians can help you keep track of your near and dear ones, to keep a tab of their vitals. This helps to show your loved ones you care even when they are away.
All the above features can be recorded on the Crest app which helps you keep track of your fitness progress, change watch faces and keep a record of your transformation. Don’t just listen to your body, rather know it. Your fitness journey will become fun with rewards and badges that you earn along the way by acing your goals, keeping you motivated. There are 8 Active Sports Modes to choose from – Walking, Running, Cycling, Skipping, Badminton, Basketball and Football that additionally helps you keep track records of your daily calories burnt, steps taken and distances covered.
Always be in style
Four breathtaking colours are what the boAt Vertex offers. Deep Blue, Active Black, Raging Red or Cool Grey – take your pick from these four skin-friendly
silicone watch straps on that classic Slim metallic design. And along with 100+ Watch Faces, you can simply keep changing them every hour if you need to match your OOTD.
A life Companion
The boAt Vertex is loaded with a long battery life that can help you with your daily health and fitness challenges and routine sleep cycles for up to 10 days on a single charge. The Vertex is also sweat, splash and dust resistant with an IP67-certified enclosure so you can wear it even during those sweaty workouts or long outdoor runs or get caught on a rainy day. Each Vertex is rigorously tested for reliability before leaving the factory and its excellent quality allows you to use it worry-free.
Price and Availability
The boAt Vertex will be for an introductory price of Rs 2,499 on Flipkart and the boAt website.
About Imagine Marketing Private Limited (boAt)
Established in 2015 by Aman Gupta & Sameer Mehta, Imagine Marketing Pvt Ltd. offers a dynamic product portfolio ranging from audio gear, smart wearable, personal grooming, mobile accessories and much more. Under the Imagine umbrella, boAt came to life in 2016 and was able to disrupt the audio industry in just 5 years to become the #1 Audio brand in the country (As per IDC). boAt’s portfolio offers well-designed, innovative, and distinctive fashionable lifestyle-oriented products at attractive price points targeted at a young and widely addressable audience within India. Furthermore, with a massive cultural shift towards DIY post covid, Imagine Marketing Pvt. Ltd. forayed into personal care appliances and introduced MISFIT, a new-age self-care and grooming brand that aims to initiate conversations off the mainstream wagon. With the motto ‘Never Fit In’, the brand heralds a future free from gender stigma through a colourful brand vision and bold conversations. With an optimistic vision to disrupt the industry, Imagine Marketing has associated itself with global names such as Qualcomm & Dolby to innovate their products and are backed by Warburg Pincus, a leading global private equity fund focused on growth investing in January 2021. The company currently has offices across Delhi, Mumbai & Bengaluru.
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