boAt announces “Make in India” earwear and accessories to mark India’s 72nd Republic Day
- The new range of audio and mobile accessories will be available on the boAt website and across e-Commerce platforms like Amazon, Flipkart starting 26th January 2021
Home-grown audio & accessories brand boAt launches a series of ‘Make in India’ wired and wireless earphones as well as mobile accessories. Staying true to its commitment, boAt has started its Make in India journey with its top sellers such as Bassheads 100, Bassheads 152 and Rockerz 255 pro. These products will now be manufactured locally and will be available across eCommerce platforms including Amazon, Flipkart, etc. and their website starting 26th January 2021. It’s a pleasant milestone that boAt has been eyeing ever since they received $100 Million USD funding from Warburg Pincus earlier this year.
boAt plans on launching many more products in 2021. This includes launching headphones, speakers and true wireless earphones under their “Make in India” initiative. The brand has been nimble in redrawing its supply chain ever since COVID-19 struck and has been steadily shifting production to India.
boAt carries the spirit of India and is now in the top 5 wearables globally as per IDC. The company is also the #1 brand in personal audio in India (headphones, earphones, sound-related accessories) with a rapidly emerging presence in adjacent consumer-focused, lifestyle electronics categories. Its product portfolio offers well-designed, distinctive products at attractive price points. boAt continues to achieve rapid revenue growth (100%+ over the past several years) and exhibits a strong profitability profile.
On the launch, Aman Gupta, Co-Founder, boAt said, “Being market leaders, boAt to lead from the front. It’s a moment of pride for us to announce the products that are in line with the Honourable Prime Minister’s Make in India vision of Atmanirbhar Bharat. It’s a testament to our commitment to build an ecosystem in India. In the coming months, many more boAt products will be manufactured and launched in India.”
|Rockerz 255 pro||1599|
boAt was launched in 2016 by Aman Gupta and Sameer Mehta and is the market leader in the personal audio category within India. The Company’s portfolio offers well-designed, innovative, and distinctive lifestyle-oriented products at attractive price points targeted at a young and widely addressable audience within India. boAt’s product range includes an extensive catalogue of headphones, earphones, smartwatches, speakers, travel chargers & premium cables, with Indian consumers’ desires and preferences at the core of its design. The company currently has approximately 150 employees on its team across its offices in Delhi and Mumbai. boAt is backed by Warburg Pincus, a leading global private equity fund, and Fireside Ventures.
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