Xiaomi’s sub-brand Poco celebrates its first anniversary in India. We are one year old today! Last year, on 22 August 2018 – we announced POCO F1 which revolutionized the smartphone industry. POCO has enjoyed immense love from tech enthusiasts, fans, media and all our partners.
POCO F1 offers an unbelievably fluid and powerful experience like no other. It features the flagship Qualcomm® Snapdragon™ 845 platform, industry-leading LiquidCool Technology cooling system, up to 8GB RAM and 256GB UFS 2.1 storage, and a long-lasting 4000mAh battery that can sustain 8 hours of non-stop gaming. It also features AI dual camera consisting of a 12MP Sony IMX363 primary sensor with Dual Pixel Autofocus, and 20MP front camera sensor featuring Super Pixel technology that combines the information of four pixels into one large 1.8µm pixel for clearer images with less noise. Both the rear and front cameras are supported by AI features for photos, such as AI Portrait, AI Beautify, and AI Scene Detection. Additionally, POCO F1 Armoured Edition comes with a back panel made of DuPont™ Kevlar®. The product is also available in Graphite Black, Steel Blue, and Rosso Red.
An evolved POCO F1 also introduced all new Game Turbo mode which brings together a whole new level of experience by creating a dedicated gaming environment . Game Turbo enables smart allocation of CPU and GPU resources resulting in a fluid and immersive gaming experience. POCO F1 has evolved, extending consumers a variety of innovative features they asked for. Few of these features include 960fps slo-mo video recording, steady handheld night photography, 4K video recording at 60fps and Widevine L1 certification as a part of its constant evolution. It has also been tested positively across various safety, reliability and environmental standards by TÜV Rheinland, one of the global leaders in testing and certifications. assuring highest quality standards.
This helped POCO F1 become India’s number one smartphone sold online (Above INR 15,000) as per IDC Quarterly Mobile Phone Tracker, Q42018. It also went on to receive multiple industry awards such as Value For Money – Phone of the year from 91 Mobiles, Phone of the year 2018 from Beebom and Best Phone of the year from C4Etech.
Today, on the occasion of our anniversary – we are offering an additional discount of INR 2000 on exchange against POCO F1 only for today across mi.com, Flipkart and Amazon.in.
(As contributed by C. Manmohan, General Manager, POCO India)
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