“People love their iPhone and rely on it every day for all that they do, and now there’s an exciting addition to the lineup with a new yellow iPhone 14 and iPhone 14 Plus,” said Bob Borchers, Apple’s vice president of Worldwide Product Marketing. “The extraordinary battery life, lightweight design, pro-level camera and video features, groundbreaking safety capabilities like Emergency SOS via satellite, and all iOS 16 has to offer make iPhone 14 a great option for anyone in the market for a new iPhone.”

The 6.1-inch iPhone 14 and 6.7-inch² iPhone 14 Plus feature a durable aerospace-grade aluminium design that is water- and dust-resistant,³ with a Ceramic Shield front cover that is tougher than any other smartphone glass, protecting iPhone from common spills and accidents. An updated internal design provides better sustained performance — great for heavy workloads and high-powered gaming — while improving ease and affordability of repairs. Both models include a gorgeous Super Retina XDR display with OLED technology that supports 1200 nits of peak HDR brightness, along with support for Dolby Vision. The larger display of iPhone 14 Plus is fantastic for watching content, streaming Apple Fitness+ workouts, and playing games, while boasting the longest battery life of any iPhone ever.

With iPhone 14 and iPhone 14 Plus, users have an advanced dual-camera system right in their pockets. The system features an impressive new pro-level Main camera with a larger sensor for gorgeous photos and videos, as well as an Ultra Wide camera to capture unique perspectives. Both iPhone 14 and iPhone 14 Plus

include the new front TrueDepth camera that automatically focuses on multiple subjects at different distances for sharper close-ups and beautiful group selfies. And the larger aperture captures brighter colour and finer detail in low-light scenes.

The iPhone 14 lineup introduced Photonic Engine, improving mid- to low-light performance for photos across all cameras compared to the previous generation: up to 2x on the TrueDepth and Ultra Wide cameras, and 2.5x on the new Main camera. Photonic Engine is able to preserve subtle textures, provide better colour, and maintain more information in a photo through a deep integration of hardware and software.

Video features like Action mode and Cinematic mode are available across the iPhone 14 lineup to help users unleash their creativity. Action mode enables smooth-looking video that adjusts to significant shakes and motion — even when video is being captured in the middle of the action. Cinematic mode supports 4K at 30 fps and 4K at 24 fps, enabling a beautiful depth-of-field effect that automatically changes focus in a simple and intuitive way to capture cinema-style moments.

Crash Detection on the iPhone 14 lineup can detect a severe car crash and automatically dial emergency services if a user is unconscious or unable to reach their iPhone. Apple-designed motion algorithms trained with over a million hours of real-world driving and crash record data combine with motion inputs from the new accelerometer and gyroscope, GPS, barometer, and microphone⁵ on iPhone to bring this innovative safety feature to life. When paired with Apple Watch, Crash Detection seamlessly leverages the unique strength of both devices to get users help efficiently.

A15 Bionic brings powerful, pro-level performance to iPhone 14 and iPhone 14 Plus. The 5-core GPU enables faster speeds for demanding workloads and even

smoother graphics for video apps and high-performance gaming. A15 Bionic also powers camera features like Photonic Engine, Action mode, and Cinematic mode — all while delivering extraordinary battery life and protecting critical privacy and security features like data encryption using the Secure Enclave.

The 6-core CPU with two performance and four efficiency cores handles intensive tasks with ease, and the 16-core Neural Engine is capable of 15.8 trillion operations per second, enabling even faster machine learning computations for features in iOS 16 and third-party app experiences. A15 Bionic with a 5-core GPU enables smoother graphics, and powers incredible computational photography capabilities and amazing battery life, with privacy built in.

iPhone 14 and iPhone 14 Plus are designed to minimize their impact on the environment, including antenna lines that use upcycled plastic water bottles that have been chemically transformed into a stronger, higher-performance material. In addition to featuring a re-architected internal design that offers improved repairability, iPhone 14 models also use 100 percent recycled rare earth elements in all magnets, including those in MagSafe, and 100 percent recycled tungsten in the Taptic Engine.

Both models also include 100 percent recycled tin in the solder of multiple printed circuit boards, and 100 percent recycled gold in the plating of multiple printed circuit boards and in the wire of all cameras. Fiber-based packaging does not use outer plastic wrap, bringing Apple closer to its goal of completely removing plastic from all packaging by 2025.

Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to be 100 percent carbon neutral across its entire manufacturing supply chain and all product life cycles. This means that every Apple device sold, from component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will have net-zero climate impact.