– A device power packed with features at a competitive price range, available on Flipkart
– The OPPO K1 comes with in-display fingerprint scanner and AMOLED screen
OPPO, a leading global smartphone brand, dedicated to providing products infused with art and innovative technologies, today, announced the entry of K series with the launch of OPPO K1. The OPPO K1 will be available on Flipkart from 12th February for INR 16,990, and will come in two colour variants- Piano Black and Astral Blue.
The OPPO K1 is a competitively priced smartphone, which comes with an in-display fingerprint scanner and 6.41- inch screen with AMOLED display, ensuring the consumers enjoy their favourite shows/movies in higher definition. The new device features a 25 MP front-facing camera and is powered by Qualcomm® Snapdragon™ 660 Mobile Platform, making it ideal to support heavy applications. The OPPO K1 uses Corning® Gorilla® Glass 5 and comes with a 4GB RAM + 64GB ROM memory, improving the speed and performance.
Commenting on the launch of OPPO K1, Mr. Will Yang, Brand Director, OPPO India said, “We are delighted to introduce OPPO K1 – our first smartphone from the globally successful K series to the Indian market. At OPPO, we understand the evolving market trend and hence focus on making products in line with requirement for our consumers. Today, the Indian consumers are rapidly embracing e-commerce platforms and therefore to cater to this demand, we have adopted a multi-channel strategy for the K series. Having won hearts in the offline space, OPPO is now all set to put more energy behind the online channel as well. We hope that our consumers have a memorable and delightful experience with the OPPO K1.”
Congratulating OPPO India team, Rajen Vagadia, Vice President & President Qualcomm India said, “Packed with high-end features, like Snapdragon 660 which boasts the device’s amazing capabilities. With Qualcomm® Kryo™ CPU, Qualcomm® Artificial Intelligence Engine, Qualcomm Spectra™ ISP and Qualcomm® Hexagon™ DSP, Snapdragon 660 offers great performance along with high reliability and speed for users looking to upgrade to OPPO K1.”
Commenting on the same Flipkart spokesperson, Aditya Soni, Senior Director, Mobiles said, “We are excited to launch OPPO’s new K Series on Flipkart. As a retailer, we want to provide our customers with the latest technology at affordable prices and launching the K series is a logical step in that direction. We are confident the 1st of the series- OPPO K1 will be a resounding success.”
Display and Design
OPPO K1 comes with a 6.41-inch AMOLED Full HD + display with screen resolution of 2340 x 1080 pixels. The OPPO K1 uses Corning® Gorilla® Glass 5, which will provide more protection for mobile phones as it can survive 1.6-meter, shoulder-height drops onto hard, rough surfaces up to 80% of the time. The device offers a higher screen-to-body ratio of 91% and features a waterdrop notch on top of the display where you will find the front facing camera.
Clearer photography for both front and rear camera
OPPO devices have always been known for their camera, and hence, the OPPO K1 is equipped with a 25 MP front camera with F2.0 aperture to capture the best selfies and a 16MP + 2 MP dual rear camera with AI beautification. AR Stickers is another feature of OPPO K1 that allows more personalization and adds to the fun of exchanging pictures.
A powerful battery for a delightful experience, the OPPO K1 comes with a 3600 mAh (Typ) and 3500 mAh (Min) battery, which frees you from the concern of charging your phone every now and then.
ColorOS 5.2— Smart and Efficient assistant
Based on Android 8.1 Oreo, OPPO raises the ColorOS 5.2 Operating System to a new level with an overall smarter interactive experience for users. The new OPPO K1 is powered by the Snapdragon 660 and has a 4GB RAM and 64GB ROM which is expandable to 256GB with the help of a dedicated memory card slot
Availability and Offer
For the first time ever, an OPPO smartphone is available at flat 90% buyback value for a period of up to 8 months, with an additional bank discount. This means the consumers can avail the OPPO K1 at effectively zero cost for a buyback period.
Therefore, the OPPO K1 which is priced at INR 16,990 will be available at a 90% buyback value of up to INR 15,300 with an additional bank discount of INR 1,690 for up to 8 months.
OPPO is a leading global smartphone brand, dedicated to providing products infused with art and innovative technology. Based on the brand elements of young, trend-setting and beauty, OPPO brings consumers delighted experience of digital life. For the last 10 years, OPPO has been focusing on manufacturing camera phones, while innovating mobile photography technology breakthroughs. OPPO started the era of Selfie beautification and was the first brand to launch smartphones with 5MP and 16MP front cameras. OPPO was also the first brand to introduce the motorized rotating camera, the Ultra HD feature, 5x Dual Camera Zoom technology. OPPO’s Selfie Expert F series launched in 2016 drove a Selfie trend in the smartphone industry. In 2017, OPPO was ranked as the number 4 smartphone brand globally, according to IDC. More than 200 million consumers are using OPPO smartphones. OPPO’s business has covered 35 countries and regions, with over 400,000 stores and has 4 research centres worldwide, providing excellent smartphone photography experience to more and more young people around the world. In 2018, with the launch of Find X, OPPO introduced panoramic arc design with a screen ratio of 93.8%, the largest screen-to-body ratio in the mobile phone market today. In addition to this, OPPO recently introduced SuperVOOC flash charging technology with the launch of R17 PRO.
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