Honor expands its offline presence via exclusive partnership with Reliance Digital

Honor, a leading smartphone e-brand, has announced its exclusive offline partnership with Reliance Digital, India’s largest CDIT retailer for its latest flagship smartphone, the HONOR View20. The smartphone, which boasts of eight-world’s-first technology, has been launched offline exclusively across Reliance Digital and My Jio stores across India.

In order for its customers to experience the product, HONOR will be creating a 3D Motion Gaming Setup across 7 cities in 7 stores for 9 days starting from February 16, 2019 till February 25, 2019. Customers will be able to experience the 48 MP Camera along with some enthralling features that HONOR View20 has to offer such as the In-display Camera, 3D TOF Camera, Aruora Nano Texture, KIRIN Chipset Benefits and High Vision. The new partnership will bolster the company’s physical presence, allowing it to cater to its rapidly growing user base in India. The consumers can experience the HONOR View20 in Reliance Digital stores at Mantri Mall in Bangalore, R City and Infiniti Malad in Mumbai, Shipra Mall in Ghaziabad, Ambience Mall in Gurgaon, Market City Mall in Chennai, Inorbit Mall and AS Rao Mall in Hyderabad.

Commenting on the exclusive partnership with Reliance Digital, Suhail Tariq, CMO – Huawei Consumer Business Group said, “Consumers are at the heart of everything that we do at Honor and it is in line with this commitment that we have arranged for engaging and experiential activities for our audience. HONOR View20 has been exclusively launched offline in Reliance Digital and Reliance JIO stores and we aim to achieve the milestone of making our product available in more than 2000+ Reliance Stores.”

Elaborating on the association, Mr. Brian Bade, CEO – Reliance Digital said, “With the addition of Honor View20 to our portfolio and through this exclusive offline tie up, we reiterate our constant endeavor to provide customers with the latest products and world-class retail experience while personalizing their technology needs.”

About Honor:

Honor is a leading smartphone e-brand under the Huawei Group. In line with its slogan, “For the Brave”, the brand was created to meet the needs of digital natives through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers. Honor led the online smartphone market with a global shipment value of 2.5 billion USD to become the number 1 online smartphone brand, as per International Data Corporation (IDC) in Q1 2017. Huawei’s Consumer Business Group, comprising of its dual brands Huawei and Honor, shipped 139 million smartphones globally in 2016 and reported an increase of 44% in its annual revenue.