HONOR and Reliance Digital Enter into an Exclusive Offline Partnership

Honor, a leading smartphone e-brand under the Huawei Group, announced its exclusive offline partnership with Reliance Digital, India’s largest CDIT retailer for the most awaited smartphone of 2019, the HONOR View20. The smartphone with eight world’s-first technology will be made available offline across Reliance Digital and My Jio stores in 700+ cities. The pre-booking of the phone started from January 24, 2019. The company introduced the smartphone through a launch event at New Delhi on January 29, 2019.  Customers can get their hands on the ultimate smartphone at Reliance Digital & My Jio stores from February 6, 2019 onwards.

Through this association with Reliance Digital as an offline channel partner, customers will now have the option to experience HONOR View20 at a store located near them. The company has also announced that there will be no price difference between offline and online channels.  Encumbered with eight world’s-first technology including a 48MP Camera, 3D camera, All-View Display (World’s first in-screen front AI camera design) and Kirin 980 AI chipset the HONOR View20 is all set to disrupt the smartphone industry.

Commenting on the exclusive partnership with Reliance Digital, Suhail Tariq, CMO – Huawei Consumer Business Group said, “At HONOR, we are committed to delivering the best of technologies to our customers at affordable price points. In line with our commitment, the partnership with Reliance enables us to reach a larger audience. Further, this partnership allows the end-customer to experience firsthand the Honor View20 smartphone at Reliance Digital & My Jio stores across India and enables them to make an informed choice. We are confident that the end-customer will benefit from this tie-up.”

Elaborating on the association further, Mr. Brian Bade, CEO – Reliance Digital said, “With the addition of Honor View20 to our portfolio and through this exclusive offline tie up, we reiterate our constant endeavor to provide customers with the latest products and world-class retail experience while personalizing their technology needs.”

Honor has been expanding its presence in the country and this offline association comes as a part of the brand’s expansion strategy in India. Through this strategic association, Honor aims to strengthen its foothold in the country where it enjoys a good following for its devices.

About Honor:

Honor is a leading smartphone e-brand under the Huawei Group. In line with its slogan, “For the Brave”, the brand was created to meet the needs of digital natives through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers. Honor led the online smartphone market with a global shipment value of 2.5 billion USD to become the number 1 online smartphone brand, as per International Data Corporation (IDC) in Q1 2017. Huawei’s Consumer Business Group, comprising of its dual brands Huawei and Honor, shipped 139 million smartphones globally in 2016 and reported an increase of 44% in its annual revenue.