BlackBerry Secure to Protect Cat and Land Rover Rugged Smartphones Under New Licensing Agreement Between BlackBerry and Bullitt Group

BlackBerry Secure to Protect Cat and Land Rover Rugged Smartphones Under New Licensing Agreement Between BlackBerry and Bullitt Group

BlackBerry Limited (NYSE: BB; TSX: BB) today announced it has entered into a partnership with Bullitt Group, a British smartphone and consumer electronics maker, to develop new highly-secure connected devices that are certified as “BlackBerry Secure.” Bullitt intends to embed BlackBerry cybersecurity technology into a range of rugged Cat (Caterpillar Inc.) and Land Rover branded products to address the needs of their security-conscious consumer and enterprise customers.

Bullitt Group designs, develops and produces innovative products for specific target audiences with relevant key features. Its rugged and tough devices are fit-for-purpose in the environments for which they are intended, anywhere from construction sites to the mountains. Bullitt Group devices are used by customers in over 100 countries, with a strong focus in EMEA (Europe, the Middle East, and Africa), North America, and Latin America.

“This new deal will allow us to expand our BlackBerry Secure footprint into the more than 100 markets that Bullitt Group currently distributes its products, especially in Europe, the Middle East and Africa,” said Alex Thurber, SVP and GM of Mobility Solutions, BlackBerry. “Bullitt Group’s customers, from farmers and construction workers to outdoor enthusiasts, will now be able to have rugged products that aren’t just durable on the outside, but also strong on security on the inside.”

“With the rising threat of hacks and security breaches in mobile and connected IoT devices, it was important for us to find a partner that can help us keep pace with, and protect against, the fast-changing security challenges that concern our customers,” said James Shannon, Chief Product Officer, Bullitt Group. “By partnering with BlackBerry, we’re able to provide a level of security that will give our customers peace of mind when communicating and using their devices for business, or in their everyday lives.”

Bullitt Group holds global mobile licenses from Caterpillar Inc. and Land Rover, and has a growing portfolio of connected device products covering the rugged, lifestyle and outdoor categories.

BlackBerry Secure is a highly secure and comprehensive software platform to connect people, devices, processes and systems. A BlackBerry Secure license provides product manufacturers with a deeply embedded security solution that comprises BlackBerry’s proprietary software and applications. Products built with components from the BlackBerry Secure software platform will have best-in-class security that helps safeguard end-user privacy and protects enterprises from attackers looking to exploit device vulnerabilities.

About BlackBerry

BlackBerry is an enterprise software and services company focused on securing and managing IoT endpoints. The company does this with BlackBerry Secure, an end-to-end Enterprise of Things platform, comprised of its enterprise communication and collaboration software and safety-certified embedded solutions.

Based in Waterloo, Ontario, BlackBerry was founded in 1984 and operates in North America, Europe, Asia, Australia, Middle East, Latin America and Africa. The Company trades under the ticker symbol “BB” on the Toronto Stock Exchange and the New York Stock Exchange.

About Bullitt Group

Bullitt Group helps global brands extend their product portfolios into new categories, particularly in the connected devices market. We design, manufacture, market and sell products under license for our brand partners.

Since its formation in 2009, Bullitt Group has designed, manufactured and distributed millions of mobile phones, audio products, other connected devices and related peripherals to more than 60 countries across the globe.

Bullitt is the global licensee for Cat (Caterpillar Inc.) and Land Rover for mobile phones and related peripherals.

Bullitt Group’s Head Office is in Reading, England with additional office locations in Taipei (Taiwan), Shenzhen (China), Charlotte (USA) and Singapore.