With the pandemic now almost subdued down and most of us getting back to travel or work, we may need to revamp our wardrobe. If you are looking to buy a new wrist watch, do not forget to have a look at the new designs from a recent start-up called Delhi Watch Company. This new entrant in the premium wrist watches bandwagon is contemplating in making modern, sleek and minimalist watches with a fashion statement of its own.
In this article, we are covering a product review of DWC Midnight Watch from the Delhi Watch Company. The Company sent this best seller item from their manufacturing unit based in the capital city of India, i.e. New Delhi. This all black watch can be worn on formal or casual occasions as it goes well with a suit or jeans. As the name suggest, this black colour watch looks sleek and rugged and is beautifully packed in a leather case. The leather case is light weight and can hold two watches easily making it an ideal companion during travel.
DWC’s Midnight Watch is a premium timepiece with sleek and minimalist design. The watch is envisioned for an active lifestyle combined with style and functionality. A must buy for those who value elegance and a great gifting option too. The Watch comes with a DWC premium leather travel case, which can hold up to two watches.
The DWC Midnight Watch is an affordable yet premium watch for men which comes in . At a price of ₹ 2,999, it is available at a good 40% discount currently making it just ₹ 1,799. It is quite a premium yet affordable timepiece and worth buying if you are planning to buy a new watch. The Watch comes with one year warranty bundled with a leather case to carry it while traveling which is a value added service.
The aim of the start-up DWC is quite simple i.e. to create watches to level up the game of affordable watches in India. Primarily for the last two decades or so, just 3 or 4 watchmakers have dominated the Indian watches market. As a result of this these watchmakers are offering same old designs and did not innovate much due to lack of competition. With this mindset, Delhi Watch Company has stepped into this segment to offer premium watches at affordable prices to the millennial.
The Company is set up to make affordable luxury watches that look great, feel great and work great. Taking inspiration from some of the best watches in the world we designed our first model, the Midnight Watch. The watch was designed to be sleek (all black design), comfortable (premium vegan leather strap) and durable (stainless steel case). With these 3 qualities we also wanted to ensure that the watch was wearable for all looks, formal or sporty.
Having disrupted the premium watches segment, DWC is now planning to introduce premium Women watches in near future. Also the Company has a very simple concept of venturing into the market with a limited number of designs. It is because lower SKU’s allows to focus our resources on achieving high quality on the products. If the Company diversifies its range right in the beginning, it won’t be able to ensure the quality. DWC has already made its entry into the premium watches niche with competitive pricing. While the smaller players in the watch market in India have mainly taken the easy way out, by sourcing their watches from China, DWC has decided to stay local. It carries the legacy of proudly Made in India products.
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