Huawei, the global technology leader, launches ‘Fashion Flair’, a new smartphone based approach to fashion design that combines the power of smartphone Artificial Intelligence (AI) with creative human flair to generate unique fashion designs of any style. To support the launch of ‘Fashion Flair’, Huawei partnered with Anna Yang, Creative Director and founder of fashion label ANNAKIKI, to undertake and complete the world’s first 22 piece fashion collection. The collection was unveiled at the iconic superStudio+ in Milan on May 09, 2019. To celebrate the first “Fashion Flair” collection, Anna Yang chose to use the colour range of the HUAWEI P30 Series products, in combination with the outputs of the AI app. The four most significant garments in the collection reflects the shimmering colours of the latest Huawei products: Amber Sunrise, Breathing Crystal, Aurora and Black.
“At Huawei we aspire to combine technology with human expertise, allowing us to go beyond what is humanly possible, but keep the authenticity that the human eye can bring.” states Isabella Lazzini, Marketing & Retail Director Huawei CBG Italia. “Artistic expression is built on the inspiration that creators take from the trends they see around them and experiences that they have built up over many years. With Fashion Flair, we’ve used AI to give fashion designers an alternative starting point for developing their outfits, all built on real trends and experiences. “Fashion Flair” designs produced by our AI are designed to be the building blocks for the next creative breakthrough in fashion.”
To create the ‘Fashion Flair’ collection, Huawei developed an original ‘Fashion Flair’ app which was trained by inputting tens of thousands of iconic fashion images from the last 100 years into the platform, along with a specific set of ANNAKIKI collection images. By applying a number of filters in the app by the designer, the AI in the HUAWEI P30 and HUAWEI P30 PRO created a proposal for an initial outfit, which was then developed into a finished garment by Anna Yang. The app, once all images have been processed, has the ability to create infinite outfit proposals presenting designers with endless creative possibilities.
The work of Anna Yang, renowned for the creative flair of her garments, has been showcased at London, Paris and Milan Fashion Weeks, and been worn by celebrities such as Lady Gaga, Noah Cyrus and Sfera & Basta.
“For this project, I experimented with something that I had never done before, taking inspiration from a smartphone’s AI as the starting point of my designs.” states Anna Yang, Creative Director of ANNAKIKI. “The powerful AI in the HUAWEI P30 Pro became an ever-present source of inspiration and has made it possible for me to design clothes in a different way. Co-creation with technology has been extremely stimulating and I am certain that, in the future, technology will play a distinctive role in the fashion world, opening up completely new scenarios that today we can only imagine”.
The final outfits in the ANNAKIKI for Huawei collection are the expression of a strong personality, characterised by energetic vitality, femininity, self-confidence and determination.
“Fashion Flair” is an experimental project that demonstrates how technology can influence the creative process. The project represents a new chapter of Huawei’s “Humanly Possible”, a thrilling narration in which the desires, dreams and needs of human beings are the focal point, and technology acts as an enabling element.
The online partner or this project is LUISAVIAROMA.COM, one of the leading luxury fashion destinations. The entire collection can be bought exclusively online at LuisaViaRoma online store from Thursday May 9th.
About Huawei Consumer BG
Huawei is present with its products and services in over 170 countries and supplies a third of the world’s population. In 2015, Huawei ranked third in the world in terms of smartphone distribution numbers. Huawei has over 16 Research and Development centres all over the world in countries such as the United States, Germany, Sweden, Russia, India and China. The Huawei Consumer Division is one of the company’s three business units and supplies cellular telephones, wide band mobile devices (MBB), domestic devices and cloud services. With over 30 years’ experience in the ICT sector, an ample global network, large-scale business operations and a solid partner network, the Consumer Division offers state-of-the-art technology to consumers all over the world promoting better communication across the globe.
Born in an old tailor family, Anna learned to pick fabrics and to make her favorite skirts at the age of 8; cultivated by the textile culture and artistic environment, she naturally went on the path of fashion design. In 2008, Anna started her career as a fashion designer, five years of hard working and learning have shaped Anna with an obsession and an independent view on art and fashion. A fundamental moment came to her career in 2013 when she opened her first fashion house – ANNAKIKI and itattracted immediately enormous attention from local celebrities and fashion professionals. Her crossover collections with Disney “Believe in Love” and “Lips” with ‘amazon.com’ launched in
2014 have furthered her career even more with media features and followers. Meantime, her creations have crossed the borders of her home land as Anna was invited toparticipate in the 2014-15 London and Paris Fashion Week Showrooms and has been listed as official recommended designers as well. Since the Fall/Winter 17-18 she has been showing in Milan, becoming a regular presence in the Milan Fashion Week calendar.
For Anna, ANNAKIKI is a multi style independent woman with her core DNA as “Original, Modern, Fun and Innovative”.
Founded in 1929, LuisaViaRoma has been one of the leading online destinations for luxury fashion since 1999. Defined by the Financial Times as “The fashion paradise”, LUISAVIAROMA.COM, with 5,000,000 clicks per month and delivery worldwide, presents the collections of over 600 top fashion designers and new emerging prodigies. In 2019 it will celebrate 90 years operating as a company and its first 20 years operating in ecommerce.
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