boAt unveils TRebel audio wear designed exclusively for women

Our world is made up of so many incredible women, and so many amazing changes in our world are being made by women who recognize their importance. To celebrate the Indian women of today and drawing strength from its brand values, boAt – India’s No.1 consumer audio & lifestyle brand has launched an exclusive and vibrant collection of audio wear. The collection named ‘TRebel’ includes headphones, earphones and wireless earbuds.

The collection personifies the characteristics of a strong independent woman who is reinventing the societal playbook to go big in all walks of life. Designed in-house by boAt, the new range has a fresh palette of Blue, Lime, Red, Yellow, and Pink. The artistic designs and color scheme is reminiscent of the new Indian woman who is – Not Afraid to Stand Up for What She Believes In.

On the launch Aman Gupta, Co-founder, boAt said, “Women are now active agents of change. We as a brand have always supported women who want to explore more, celebrate their individuality, and believe in living unrestrained. boAt’s TRebel collection is dedicated to the women around us who are limitless.”

boAt has partnered with Universal Music India to release the ‘TRebel’ campaign with a poignant all-woman collaborative song titled ‘I’m A Rebel’. The idea is to create a progressive narrative around the spirit of new-age women who don’t live by conventional expectations. The video stars boAt endorser Kiara Advani who has been breaking the mould of the girl-next-door with an array of diverse performances. Kiara celebrates individuality with boAt’s upcoming campaign ‘I’m a Rebel.’ Composed and performed by Grammy-nominated multi-platinum rapper Raja Kumari, the song features significant women achievers from diverse backgrounds including film actress Bani J, MMA professional Sanika Patil, gender fluid artist and sculptor Durga Gawde, television actress Ayesha Adlakha amongst others. ‘T-rebel’ collection will be available on Amazon, Flipkart as well as the boAt website.

#1 audio player in the Indian market and 5th largest wearable brand globally, boAt was launched in 2016 by Aman Gupta and Sameer Mehta. The company’s portfolio offers well-designed, innovative and distinctive fashionable lifestyle-oriented products at attractive price points targeted at a young and widely addressable audience within India.  boAt’s product range includes an extensive catalogue of headphones, earphones, smart watches, speakers, travel chargers & premium cables, with Indian consumers’ desires and preferences at the core of its design.  The home-grown Indian brand has also raised approximately $100 million from an affiliate of Warburg Pincus, a leading global private equity fund focused on growth investing in January 2021, a landmark deal for the direct-to-consumer (D2C) industry in India. The company currently has approximately 150 employees on its team across its offices in Delhi and Mumbai.