Major Developer: Thailand’s Changing Trends To Focus On Asian Tourists – Bangkok– Samui – Koh Phangan Thailand
Sustainable development in the long run is an important focus for Thailand. This is due to the
changing trends of more Asian tourists visiting Thailand compared to travelers from Europe.
A thorough research called ‘Market-Focus Strategy Study Analysis’ was done by a group of
like-minded Project Developers and Investment Funds from Thailand and overseas, led by
Matthew Beresford to bring into limelight, the changing trend of tourism in Thailand.
Shift in Paradigm for tourists:
Chairman of South Siam, Mr. Matthew Beresford who is one of the major developers of villa
housing, in the Gulf of Thailand says that the group is switching its target emphasis from
Europeans to Asian tourists in the area. This is because, due to political changes in Europe due to
the existing Brexit problems.
In the last 20 years, Thailand is now becoming a second home to many Asian people than the traditional European crowd. Therefore, it is the apt time to start planning their business and
target more Asian people. Thailand has much to offer, however currency issues and negative
press has severely impacted the investment climate.
About Thailand:
Known for its beautiful beaches, magnificent tourism, opulent temples and palaces, Thailand in 
South-East Asia has much to offer to their tourists. The location, food, the mesmerizing beaches
and breathtaking views and places are the reasons why Thailand has become one of the most
sought-after places for tourists, especially for those from Asia and Europe. However, lately the change in the pattern of tourism records a higher number of Asian compared to European
tourists.
Business in Thailand:
Mr. Matthew Beresford originally hails from the United Kingdom and has extensive experience
with some of the most exotic and popular places such as Koh Samui and Koh Phangan.
He believes both foreign and domestic investors who are keen on investing in Thailand often
advantages which lure investors to these exotic locations.
More On Mathew Beresford:
Mr. Beresford is also adviser to several Asian Government Tourism Authorities and is a
hands-on developer. Mr. Beresford, a former chairman of a registered UK Charity, now based in
Samui and Koh Phangan Thailand has often found ways of facilitating Private Public
partnerships between Government departments and private companies so that any major
development projects should always include funding and resources to help vulnerable local
people. For example, school and hospital equipment is donated, and training programs to
improve eco-construction techniques, improved health and safety; in addition to employment
opportunities.
Beresford added: “Long term thinking is essential to develop sustainable development initiatives,
which must benefit all sections of society. However, the current investment climate, and all the
recent negative Thai press, combined with the strong Thai baht currency squeezes the budgets of
This can be done by setting up Schools and Training programmes while also creating more scope
for funding and resources and increasing employment opportunities. These initiatives will help
the local people in various ways.
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