Cryptocurrencies are paving way for smarter business. If we need to crowdfund our prospective services, initial coin offering (ICO) is a great way to achieve it.
Generally startups face cash crunches and promote measures to overcome them. With smart contracts, consuming advanced technology is made easy.
You are not alone in your journey to crowdfund your brilliant idea. Whether it is the next generation product/service, this article will aid you in effective ICO Marketing techniques.
In the end, you will appreciate and will be able to answer questions like:
– Have I overlooked any key ICO marketing strategy?
– How social media can leverage my efforts for successful marketing?
– What are some advanced forms of media I can use for my purpose?
– Will building contacts help me and how can I maximize this?
– What are some practical aspects to ICO marketing?
Guidelines for effective ICO marketing:
- Work on how your digital coin or digital token will reach the masses
You must work on effective techniques that will help consumers leverage your ICO services. Remember, the investors value their monetary investment and would like to avail the best service.
You can make use of technology to give you best results. The only limitation here is that as a stakeholder, you must know the processes and dealings thoroughly.
2. Build wide contacts who appreciate and are willing to promote your venture
A process as simple as building good contacts can go a long way in promoting a venture. Close friends, business partners, vendors and acquaintances all play a vital role.
When you build contacts, make sure you follow up. Your cheerfulness and enthusiasm are also key parameters that can get you most of your contacts.
Such building of network can boost referral rate and hit upon potential customers. Even a handful of loyal customers added regularly can be positive.
Also read, Coinbase Review 2018 | Is it Safe?
3. Build a base on social media; use popular media if possible
Social media like Facebook, Twitter and Instagram are playing vital role in building effective relationships. Never has been the reach so universally applicable.
You must build forums that describe the essentials of your ICO in effective language. You must not use commonplace and borrowed writing, but describe what unique your ICO offers.
You must use clips, videos and blogs as your tools to advertise and get ranked higher in search engines. If possible, if a celebrity with good international standing can recommend the benefits, it would go a long way.
4. If possible, give more benefits and do not always be on lookout for gain
You must believe in what you give generously will come back to you added up. Do not always be on the lookout for gain, promise and give customers fair deals.
If you are a recent starter, you must work on building loyal customers. If you charge excessively and customers are unhappy with the service, they may opt out in future.
In a nutshell, some additional common ICO marketing tips can be summarized as:
Make full use of widely available ICO calendars. These calendars are widely available and act as a norm in the current trend for ICO promotion.
Email marketing and paid promotions are powerful tools for any kind of promotion. Being the simplest, they are often the most effective.
Be aware of all the legal processes involved in your ICO promotion. That way you are spared of future nasty surprises. Often there are elaborate regulations in certain countries and you have to honestly follow them.
Compile and circulate a well-researched white paper explaining your venture. Customers actively looking forward for an update or productivity gain will definitely read primary sections.
Keep on the lookout for more cryptocurrency communities like Telegram and Medium.
Also read, Before You ICO: The Definitive Guide To PR
A campaign can never be effective if it does not reach out to the masses. If your endeavour exceeds your expectation, you know you are in the right path to a worthy ICO promotion.
You must consider sharing your experience for your effective ICO marketing. Both you and the community will be benefitted from this exercise.
Your thoughts are valuable and most welcome! We definitely entertain creative and practical suggestions. We will address the ones that stand out at the earliest.
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