Are you planning to make your first ever explainer video? Or Are you clueless from where to start?
Here is a short guide to instruct you about the right procedures used in making a successful animated video for your brand or its products. Before you dip your hands in making the video, here are some quick notes that you need to incorporate in the video production:
- Your animated must not exceed the duration of 60 seconds as the attention span of customers is shrinking at a rapid rate. Hence, it is important to add precise information in the video
- Keep the content valuable and add only informative content
- It’s benefiting to add a character into your script as it helps the viewer to connect with the script and to create an emotional bond
The Guide to Make Animated Video
To begin working on an animated video here are the list of things ad steps that need to be followed:
Create the most engaging plot for your customers. To write the plot it’s important to carry out market analysis. You must know what your customers think about the product and as to why they would prefer it to others. You have to develop a need to have your product. Moreover, as per the format of writing the screenplay of explainer videos, you have to first address the commonly encountered issue and then present your product/ service to give them a better option to thrive.
Next comes the creation of storyboard for the making of animation monster. You have to produce the storyboard of your script. The storyboard must be exactly according to the plot. You can add a character who is explaining the entire concept of how the product works and why to have the services. The storyboard plays the important role as the illustration is based on it as well. You have to divide the entire story into short frames, which is then converted into animation.
Once you are done with creating storyboards you have to scan your hand-drawn sketches and convert them into explainer videos. As many designers use best in class software, you can also use tools to create a storyboard that will eliminate the need to scan the images. Use top professional tools to make the illustration and to add more realistic aspects to them.
The internet is flooded with a number of tools and software that you must refer to for producing animation with the highest quality. Observe the real-life characters and seek inspiration from your surroundings to make your characters close to human beings. The postures and expression must all be sketched in the realistic frame and your artwork should be captivating.
Now here comes the most part involved in animation monster. You have to add colors, background, theme, and motion into your static illustrations. You have to pick the right effect for individual elements. As far as color is concerned, it is advisable to stick to your brand’s identity color palette. It will help in increasing brand recognition.
Moreover, you can do one thing and that is, use ready to use templates. Most designers and animator prefer templates and make the required changes. In doing so, they do not have to make the entire video from scratch. They can easily make the changes needed and add content.
Timing of the Frames
The next most important step involves the timing of each frame. You have to set a specific time for each frame to appear. In animation, the entire motion depends upon choosing the right time for each frame to appear. In case if you miss out creating synchronization among the frames, you will not be able to run a smooth video.
To make sure that your animation stands out from the clutters it is important to seek inspiration from the work of industry experts. You have to add such a creative flair that can help you in attracting customers. Your video must be kept engaging and targeting to customer’s needs. It must address the issues and cater them proficiently.
Follow these tips and wait for wonders yourvideo is going to generate.
The Article is Contributed and Written by Laura Hawkins
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