boAt unveils a Refreshing New Smartwatch ‘boAt Iris’ for ₹ 4499

~Large round premium metal dial, Silicone and leather straps, crisp 462ppi HD AMOLED display~

boAt, India’s leading earwear audio brand (As per the latest IDC data) unveils it’s latest and refreshingly new smartwatch ‘boAt Iris’. This next-generation smartwatch boasts the brand’s very first high-definition round AMOLED display. Encased in premium material, the boAt Iris comes with trendy leather and silicone straps with breath-taking colours.

Salient Features

On the launch of their latest wearable, Aman Gupta, Co-Founder and CMO, Imagine Marketing Pvt. Ltd. Said, “Smartwatches have become the fastest growing wearable category this past quarter as per the latest IDC data and we are happy to be announcing the brand’s very first AMOLED smartwatch. boAt Iris is our most premium smartwatch in the market and we are looking forward to a positive reception from all our boAtheads. “

Product Description

boAt’s refreshing new round-dialled smartwatch boAt Iris sports premium metals and spectacular silicone or leather straps that will completely change the way you flaunt your style. One can pick from Active Black, Flaming Red and Navy-Blue options in silicone, or settle for the classy leather finish straps. BoAt Iris is a premium smartwatch that not only adds to your OOTD but also helps keep you fit throughout your day.

The boAt Iris is designed with extreme care and great excellence. The boAt Iris features a large round 1.39” dial with a 462ppi high-definition AMOLED display which produces crisp, clear and sharp details that you cannot miss even in broad daylight. boAt Iris supports multiple cloud-based watch faces, simply head to the boAt Hub app on your phone and match the watch face according to your OOTD or customize one to match your mood.

Never miss an event, text, call or email – Notification Alerts keep you updated on your boAt Iris without having to ever take your phone out of your pocket. Calls, texts, social media notifications, sedentary alerts, and alarms will keep you alert at all times. The onboard 24×7 Heart Rate and SpO2 monitor will manage your health data on the boAt Hub App so you can stay fit and constantly keep a check on your health.

The boAt Iris will also help you lead an active lifestyle. Thanks to its Multiple Sports Modes and Daily Activity Tracker, you can now record your daily calories burnt, the number of steps you took and the distance you covered. It comes with 8 built-in Active Sports Modes that can help you with walking, running, cycling, skipping, badminton, basketball, football and swimming. An IP68 rating ensures worry-free workouts and runs. To top it all off, boAt Iris comes with a 7-day battery life for a worry-free experience..

Price & Availability

Get your boAt Iris for ₹ 4499 starting 23^rd December, 12pm onwards on the boAt Website. The boAt Iris includes a standard 1-year warranty period.

About Imagine Marketing Pvt. Ltd.

Established in 2013 by Aman Gupta & Sameer Mehta, Imagine Marketing Pvt Ltd. offers a product portfolio ranging from audio gear, smart wearable, personal grooming, mobile accessories and much more. Under the Imagine umbrella, boAt came to life in 2016 and was able to disrupt the audio industry in just 5 years to become the #1 Audio brand in the country (In terms of shipments per the latest IDC data). boAt’s portfolio offers well-designed, innovative, and distinctive fashionable lifestyle-oriented products at attractive price points targeted at a young and widely addressable audience within India. Furthermore, with a massive cultural shift towards DIY post covid, Imagine Marketing Pvt. Ltd. forayed into personal care appliances and introduced MISFIT, a self-care and grooming brand with the motto ‘Never Fit In’, the brand is aimed at addressing gender stigma through a colourful brand vision and bold conversations. In 2021, Imagine Marketing also acquired RedGear, a gaming accessory brand that deals in gaming keyboards, mouse, gamepads and headphones. RedGear aims to bring gaming to the masses and support the ones who wish to turn their passion into their profession. Imagine Marketing has associated itself with global names such as Qualcomm and Dolby to innovate their products and are backed by Warburg Pincus, a global private equity fund. The company currently has offices across Delhi, Mumbai & Bengaluru.