Xiaomi takes the lead in Smartphones Sales for 2nd Quarter (April, May, June) of 2018

Xiaomi takes the lead in Smartphones Sales for second quarter of 2018 i.e April, May and June

Chinese Smartphone maker Xiaomi takes the lead in Smartphones Sales for 2nd Quarter (April, May, June) of 2018. The news comes as per a new report by research firm International Data Corporation (IDC). The global market research firm International Data Corporation (IDC) crowned Xiaomi with a market share of 29.7 percent and placed Samsung in the second spot with 23.9 percent share in the second quarter of 2018. Also as reported earlier, three market research firms namely Hong Kong-based Counterpoint Research, Singapore-based Canalys and Gurugram-based CyberMedia Research (CMR) gave Samsung bigger or almost identical market share with Xiaomi in the Q2 2018.

Having said that as per the latest IDC’s report “Quarterly Smartphone Tracker”, approximately one out of three smartphones sold in India was a Xiaomi device in Q2 2018. Xiaomi continued to be the number one smartphone vendor in the online smartphone market with 55.6 percent market share, for the seventh consecutive quarter, said the report.

“Our mission to deliver amazing products at honest pricing has changed people’s lives and started a new chapter in the mobile Internet era in India and I believe we will become an even bigger part of people’s lives,” reacted Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India.

However, in late July, Counterpoint Research said South Korean firm Samsung reclaimed the top spot in the second quarter in India with 29 percent share against Xiaomi’s 28 percent. According to Canalys, Samsung shipped 9.9 million smartphones in India in the second quarter of 2018, registering almost a 50 percent annual growth rate is its best since the fourth quarter of 2015. While Samsung remained at the 2nd position in the smartphone market with an impressive 21 percent Year-over-year (YoY) growth at the back of its newly launched “infinity” series model namely Galaxy J6. The brand continues to see strong shipments of its successful low-end models – Galaxy J7 Nxt, Galaxy J2 (2017) and J2 (2018), thus driving overall volumes. Vivo reclaimed its 3rd position, as its shipments grew more than double from the previous quarter, registering a strong 18 percent year on year growth in 2018Q2.

Here is the top five ranking summary as per IDC’s report:-

Rank 1 – Xiaomi

Rank 2 – Samsung

Rank 3 – Vivo

Rank 4  – Oppo

Rank 5 – Transsion

Xiaomi’s shipments saw a growth of 10 percent sequentially and grew more than two-fold annually. Its four smartphone models captured the top four slots in top models ranking, namely Redmi 5A, Redmi Note 5 Pro, Redmi Note 5 and Redmi 5, together accounting for 26 percent of overall smartphone shipments, IDC said.

OPPO slipped to 4th position, however, its shipments grew by 15 percent Year-over-year (YoY) in 2Q18 due to fewer marketing initiatives and absence of attractive offline channel schemes and Transsion continued to be at the 5th position, as its offline focused Tecno branded phones grew by 26 percent followed by itel with 14 percent QoQ growth in 2Q18.

IDC also pointed out that smartphone companies shipped a total of 33.5 million units to India during the second quarter of 2018 (2Q18), resulting in a healthy 20 percent year-over-year (YoY) growth. IDC said the market, however, is seeing rapid consolidation at the top end.

“The top 5 vendors made up 79 percent of the smartphone market in 2Q18, marginalizing smaller brands,” said Upasana Joshi, Associate Research Manager, Client Devices, IDC India. On feature phones, IDC highlighted Reliance Jio, the telecom operator and the main driver of the 4G feature phone segment with its JioPhone range of phones, remained the top vendor in the overall feature phone market. However, the 4G feature phone market saw a slight decline of 10 percent QoQ with 19.0 million units. IDC believes that this drop is due to JioPhone inventory buildup from 1Q18.

According to IDC’s latest report, in the online segment, Huawei with strong shipments of its Honor branded phones climbed to second position with an all-time high of 8 percent share in online segment in 2Q 2018.

Stay tuned for more updates!