vivo Bets Big on Experiential Retail in 2020 – Plans a network of 600 Exclusive stores by the end of the year
To launch more than 250 more exclusive stores and increase the coverage to 400 cities of India
vivo, the innovative global smartphone brand, today announced the launch of its new technologically advanced and innovative experiential flagship store in Thane, Maharashtra. About 1800 sq. ft. in area and the first in the city, the new flagship store is envisaged to enhance the buying experience of the customers by providing a new and interactive environment.
The launch of this flagship experiential center in Thane is a part of vivo’s extensive plans for 2020 to further expand its footprint in premium experiential retail in India. The company intends to open 20 more such stores across metros and state capitals to offer a distinct customer experience in an offline retail space.
Emphasizing on the significance of customer experience, Mr. Nipun Marya, Director-Brand Strategy, vivo India, said, “Keeping customer centricity at the core, we at vivo strive to offer our customers unique retail experiences. The offline channel has been an essential part of our GTM strategy, and we shall continue to invest in this channel. We intend to launch more than 250 exclusive stores in 2020, taking the total number to 600.”
The Experience centre will be a one-of-a-kind retail experience for customers across Thane/Mumbai to experience product features in a meaningful way. Featuring an interactive touch enabled LED screen, where customers view and compare features, the flagship experience center shall truly offer a delightful experience to the customers. It also houses dedicated Gaming, VR and Customer Interaction zones, which will allow smartphone enthusiasts to meaningfully engage with vivo products and experience the cutting-edge technology in an immersive environment.
- Accessory and IoT zone: The entire range of vivo accessories and smart devices will be displayed in this zone to complement the vivo phone buying experience.
- Gaming experience zone: In this zone, consumers will get a chance to experience the Ultra Game Mode wherein users can customize and tweak the settings of each individual game to improve their overall gaming experience and save battery life. These include the ability to selectively block calls, hide notifications, and more.
- VR and photo zone: in this zone, consumers will get a chance to experience the exceptional AI powered photography process of vivo devices.
Customers can also enjoy 10% assured cashback on all bank Credit Cards, Debit Cards & EMI on all phones above INR 10,000 till 29th February.
The vivo Experience center is conveniently located at Shop number 3, Ashar Millennia building, Ghodbunder Road, Kapurbavdi, Thane, Maharashtra.
vivo clocked an overall 24.7% market share (vol) in December 2019 making it the no.1 offline brand in the country. vivo India has recently completed five glorious years in the country and will continue to build a strong foundation to create a successful long-term brand in India and continuously bring value proposition products backed by an aggressive marketing strategy.
About vivo India:
vivo, a premium global smartphone brand, entered India in late 2014, vivo has established itself as one of the top smartphone brands in India. Manufacturing in Greater Noida, the company has a robust distribution network across the country both online and offline, catering the best in class quality services to approximately 550 cities, in 27 states and 5 union territories backed by more than 600 service centres in India. The organization is dedicated to the pursuit of perfection and is continuously creating surprises for users through constant innovation. Through smartphones, vivo offers users a professional-grade photography solution, taking mobile photography to the level of an art form, witnessing and recording all of life’s beautiful moments.
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