OPPO’s Consumer Favourite A series, Strengthens the brands presence in India
The world-leading smart device brand OPPO, known for offering great innovative technology across price segments launched its first entry-level smartphone in 2015. Since then the OPPO A series has been a consumer favourite as the series offers the latest technology advancements at an entry-level price.
The legacy of the A series grew stronger in 2016 with the launch of OPPO A37, a smartphone that enabled consumers to click the brightest selfies even in low light. Moving the needle forward in terms of technology innovation, OPPO in 2017 launched the OPPO A57. An entry-level smartphone that offered consumers the power to click perfect selfies with its massive 16 MP front camera. Committed to providing the latest technology innovations, OPPO in 2019 launched the OPPO A5s which was the first device in India to come with MediaTek Helio P35 and featured the famous Waterdrop Notch. The brand continued to bring new and innovative technology at entry-level prices with the launch of smartphones like OPPO A1K, A7 and many more.
Towards the end of 2019, OPPO further impressed its customers with the launch of the OPPO A9 2020 and A5 2020. Equipped with an impressive 48 MP Quad Camera and massive 5000 mAh battery, these smartphones made OPPO a consumer favourite brand across India. According to IDC’s Q4 report of 2019, OPPO came fourth among the top 5 smartphone brands in India. The brand’s A series has played a pivotal role in its impressive year on year growth of 88.4%.
As a brand, OPPO has consistently focused on studying the ever-evolving demands of its customers. The brand’s research and development team continues to innovate with technology. Keeping the consumers’ needs at the center, OPPO today has made noteworthy contributions to the smartphone fraternity across segments while increasing brand trust among its consumers.
OPPO is a leading global smart device brand. Since the launch of its first smartphone – “Smiley Face” – in 2008, OPPO has been in relentless pursuit of the perfect synergy of aesthetic satisfaction and innovative technology. Today, OPPO provides a wide range of smart devices spearheaded by the Find and Reno series. Beyond devices, OPPO provides its users with ColorOS and internet services like OPPO Cloud and OPPO+. OPPO operates in more than 40 countries and regions, with 6 Research Institutes and 4 R&D Centers worldwide, as well as an International Design Center in London. The recently opened, first-ever R&D centre outside of China, in Hyderabad, is playing a pivotal role in the development of 5G technologies. In line with OPPO’s commitment to Make in India, the manufacturing at Greater Noida plant has been increased to 50 million smartphones per year. According to IDC report, OPPO has been ranked 4th with an 88.4% year on year growth in Q4 2019.
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