LG Unveils its ‘Software Upgrade Center’ for ‘Faster, Timelier’ Updates for Smartphones

LG Unveils its ‘Software Upgrade Center’ for ‘Faster, Timelier’ Updates for Smartphones

LG has announced the launch of a ‘Software Upgrade Center’ office in South Korea. The Center is specifically aimed at providing users with “faster, timelier” software updates. The new facility, which is located in LG’s new R&D campus in Magok-dong, western Seoul, will be responsible for developing and delivering regular OS updates and maintaining a consistent user experience across LG devices. The update will debut in South Korea later this month, followed by other key markets.

To ensure a consistent user experience, the LG Software Upgrade Center will continuously test the stability and compatibility of hardware and software after updates. LG is planning to leverage the facility to roll out OS updates faster across all the countries where its smartphones are available. This means that the company is trying to build a model similar to Apple and Google that both are popular for releasing simultaneous updates worldwide for their handsets.

“Aligning after-sales support with customers’ needs is a top priority at LG,” said Jo Seong-jin, CEO of LG Electronics, in a statement while announcing the launch of the Software Upgrade Center. “Stable and consistent upgrades will demonstrate to our customers that LG smartphones have long and reliable lifespans.”