Xiaomi is getting a good response from India, with most of its products going out of stock in just seconds in flash sales. Xiaomi’s VP has revealed that the company will launch 6 more smartphones in India this year.
Xiaomi’s Global VP, Manu Jain said in an interview with Livemint that the company has a plan of increasing the investments over the next few years. Xiaomi is going according to a strategy of investing about $1 billion in India.
According to the interview,
“India is changing drastically. We really believe that India will become hugely digital in the next five years and we want to help promote that. We would want to increase the pace of investments to support these Indian companies. In India, we started with smaller investments…but if there’s a need, we can do bigger ticket sizes.Our aim is to launch many more product categories in India—we already have 7-8 categories in India. If you look at our product line-up in India right now, we have phones, smart TVs, fitness bands, power banks, smart routers, smart air purifiers, and few other smaller categories like t-shirts and backpacks, and some smaller products like audio players.”
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