Sony India completes 25 glorious years of bringing colours and sound to life
Success story of being undisputed market leader across categories
- Sony’s premium product portfolio in India
- 25 years of providing best in class Customer Service
- Commitment to Government’s Make in India mission
- Creating impact with Corporate Social Responsibility initiatives
Sony, the first consumer electronic brand to enter India, celebrates the completion of 25 successful years in the country. Established in November 1994 in New Delhi, Sony India commenced operations with the mission of being the Most Desired Brand by our customers as well as business partners and secondly, to achieve absolute No.1 Market Share in the Premium segment across categories. Ever since, Sony has always strived to offer its customers a premium experience and has invested steadily to solidify this image.
On this occasion, a special logo unit has been created commemorating Sony’s journey in India. The logo lays emphasis on the integral role Sony has played in bringing colors and sound to Indian households in these past 25 years. This special logo unit will be promoted on both offline and online communication mediums.
1. Success story of being undisputed market leader across categories
Since its inception in India, Sony has been the market leader in the premium category of products in which it operates. In the Television category, Sony India is the undisputed leader in the premium 55inch+ TV category. In the full-frame camera segment, Sony rose to a clear dominant status, gaining 45% share from just 10% in couple of years. Sony India also boasts of a massive 60-70% market-share in overall Audio segment and for individual product lines under audio category, Sony maintains the pole position – Noise Cancelling Headphones (30% market share), Bluetooth Speakers (30% market share) and Home Theatre (80% market share).
Speaking on this occasion Sunil Nayyar, Managing Director, Sony India said, “This accomplishment is a result of the collective efforts of all the Sony customers, partners and employees who have stood by us. We thank them for their unwavering belief in Sony products over the past 25 years and look forward to their continued patronage as we prepare for our onward journey for next 25 years,”
He added, saying, “The journey of Sony in the past 25 years in India has been exceptional. Since 1994, our mission has been to present customers with KANDO: to move them emotionally and inspire and fulfill their curiosity. With this philosophy, we have filled the Indian households with breathtaking color and powerful sound making us the most premium and sought-after brand in the consumer electronics industry. Relentless commitment to quality, continuous dedication to customer satisfaction and unparalleled standards of service is what differentiates and reflects a true image of all that is Sony.”
2. Sony’s premium product portfolio in India
Currently, the premium products across categories, such as BRAVIA television, digital imaging and personal and home audio together contribute to about 25% to the total revenue and in the next couple of years, Sony aims to increase this share to 40%.
Sony has been continuously launching state-of-the-art products, some of the latest offerings include flagship BRAVIA OLED MASTER series A9G and BRAVIA OLED 4K TV A8G series, Premium 4K HDR LED TVs X9500G, X8500G and 4K HDR Triluminos LED TVs X8000G and X7002G in the television segment. In digital imaging, A7R IV, A7R III & A7 III full frame cameras, RX0 II ultra-compact camera, a vlogger kit including A6400 camera along with additional accessories, Super-Telephoto 600mm F4 G Master™ Prime Lens and 200-600mm F5.6-6.3 G OSS Super-Telephoto Zoom Lens are available. Home audio segment has seen the launch of HT-Z9F and HT-X8500 Dolby Atmos soundbars; WH-XB900N Extra Bass Noise Cancellation headphone with Alexa, SRS-402M wireless Alexa speaker and WH-CH510 & WI-XB400 affordable wireless headphones have been added to the personal audio segment.
India is a significant market for Sony with 4th highest contribution to global sales.
3. 25 years of providing best in class Customer Service
Sony’s mission is to create happy customers through best in the class after sales service. With this at the core, Sony India offers premium white gloved Service across all 300+ authorized service centers and with support of 350+ resident technicians in satellite towns. Sony’s trained engineers offer timely consultation and a captive call center to provide instant resolutions to customer queries across all channels. The focus has been to enhance the post purchase user experience thus, augmenting customer loyalty and building an emotional connect with them.
4. Commitment to Government’s Make in India mission
Considering India’s importance, Sony has deeply committed itself to government’s ‘Make-in-India’ project by initiating local manufacturing projects for Television category. Within a short span of 4 years, more than 95% of BRAVIA televisions are being locally manufactured in India at Sriperumbudur, Tamil Nadu.
Sony India has also announced plans to launch first R&D Centre in Bangalore in 2020 to tap into the country’s sizeable pool of talent. Sony has been carrying out software development with local talent for over twenty years in the country, and this move will augment Sony’s competitive edge in the Indian market and strengthen its research and development capabilities in India.
5. Creating impact with Corporate Social Responsibility initiatives
Sony believes that businesses have a direct and indirect impact on the communities in which they operate. This makes Corporate Social Responsibility an area of vital importance to Sony India. Since the company embarked upon its journey towards making a social impact in FY14, the key focus areas have been education, environment and animal conservation, care for the aged, employment for the specially-abled, nurturing urban underprivileged children, providing shelter, rehabilitation of the differently-abled, rural development and heritage protection.
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