Amazon launches Prime Reading in India

Amazon launches Prime Reading in India

Amazon has launched Prime Reading, exclusively for Prime members in India. Prime members can now enjoy unlimited reading from a rotating selection of best-selling eBooks at no additional cost. Prime Reading joins the growing list of offerings for Prime members including unlimited free & fast delivery, unlimited Indian & international video content, unlimited ad-free music in several languages, exclusive and early access to deals, and much more.

“Prime Reading builds the habit of reading. Prime members can now read their favourite titles at no additional cost by conveniently downloading and reading eBooks within minutes. They can discover and read new and bestselling titles from a variety of authors at no additional cost. eBooks under Prime Reading include all genres like Literature & Fiction, Travel, and Romance,” said Rajiv Mehta, Country Manager, Kindle India.

Speaking about the launch, Akshay Sahi, Director and Head of Prime, Amazon India, said, “Prime Reading is now available to members on their Kindle E-readers and the free Kindle app. Amazon Prime already offers members great value with free, fast delivery, streaming of movies, TV series, music and lots more. Prime Reading is yet another offering for Prime members to help make their everyday life better and more fun.”

Prime Reading provides access to hundreds of eligible, popular eBooks including bestsellers like Harry Potter and the Philosopher’s Stone and One Indian Girl. It will include eBooks from literature and fiction, comics, non-fiction and in Indian languages including Hindi and Tamil.

“Prime Reading gives Prime members access to high quality digital content, and enables authors to reach out to millions of readers through another interesting channel,” said Amish, author of the award-winning bestseller, Immortals of Meluha.

Prime members can explore Prime Reading by downloading the free 2 MB Kindle Lite Android app or the free Kindle app for Android phones and tablets, iPhone and iPad, or on any Kindle E-reader. They can discover eBooks on Prime Reading by visiting www.amazon.in/primereading.

Prime Reading features include: 
• Hundreds of popular eBooks: Enjoy a diverse selection of eBooks from bestsellers such as Immortals of Meluha, An Era of Darkness: The British Empire in India, Mossad and Half Girlfriend. 
• Indian Language eBooks: A selection of popular eBooks in Indian languages, including Namak Swadanusar (Hindi) and Asura: Tale of the Vanquished (Tamil). 
• Popular Kindle Features: Enjoy all the great Kindle features customers love such as Highlights, Dictionary, Search, Whispersync and customer reviews. 
• Read Everywhere: You can install the free Kindle reading apps from www.amazon.in/kindleapps on your phone, tablet, PC or Mac and enjoy reading eBooks anytime, anywhere.

Every Day Made Better with Prime 
Prime is designed to make your life better every single day. Over 100 million Prime members around the world enjoy the many benefits of Prime. In India, this includes unlimited free & fast shipping, unlimited access to award-winning movies & TV shows with Prime Video, unlimited access to millions of songs ad-free with Prime Music, early access to Lightning Deals and more. Members in Delhi NCR, Bengaluru, Hyderabad and Mumbai can enjoy ultra-fast 2-hour delivery on Amazon devices, consumer electronics and everyday essentials on the Prime Now app. Log on to www.amazon.in/prime and become a Prime member today.

About Amazon 
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews