Helix unveils new smart fitness band Gusto in India for Rs 1495 and Rs 2295

Helix launches new smart fitness band Gusto in India for INR 1495 and INR 2295

• Entering a new segment of fitness watches, Helix Gusto provides consistent fitness tracking and exciting features with minimal investment.

The Helix brand by Timex Group stands for living life with enthusiasm and enjoying the state of being fit. Taking forward this vision, Helix has launched a new fitness band – Gusto which promises quality in terms of its wide range of features paired with affordability. Helix has launched, the fitness band in two ranges – Helix Gusto which is priced at Rs 1495 and Helix Gusto HRM priced at Rs 2295. The Gusto collection stands for not just fitness but to enjoy being fit and healthy and live one’s life with enthusiasm.

Helix Gusto comes at such a lightweight, that it makes fitness tracking an effortless process. Additionally, it is equipped with long battery life and offers smartphone notifications including social media updates. This feature is best suited for all fitness enthusiasts who spend a substantial time online; blogging and sharing live updates is now made easy. The display is perfectly sized for a stylish device which is neither too big for a women’s wrist nor too small for men. Furthermore, the Helix Gusto features offers seamless viewing of exercise statistics as well as incoming alerts.

Commenting on the new collection, Mr. Manoj Joshi, Head Sales Timex India said “At Timex we are always looking at expanding our offerings to cater to customers of all segments. With launch of Gusto under Helix, we are happy to enter a new segment of fitness trackers and bands. With fitness becoming a fad and with the advent of technology, the Indian fitness industry is growing exponentially. Consumers are now taking greater interest in fitness and are actively seeking services and products to aid them in their fitness journey. Gusto by Helix is the ideal fitness watch as it is a step up from other affordable fitness watches in the market which have simplistic displays and limited tracking options. Through Helix Gusto, Timex Group aims to provide consistent fitness tracking with minimal investment.”

Helix Gusto possesses features ideal for a variety of adventures as fitness includes an array of outdoor activities. Its water proof feature allows fitness tracking for all water lovers as well includes comprehensive sleep tracking. Sound sleep plays a key role in reaming healthy and this tracker breaks down the sleep into stages to understand one’s sleep cycle. Other features include calorie tracking and distance and step monitoring. The display is sized at 0.42 inches OLED OS support and is suitable for both Android/IOS with a battery life of 15 days.

The Helix Gusto HRM is a notch above and includes additional features such as that of a heart rate monitor, 0.96-inch coloured display, camera control, phone finder, incoming call reminder and call disconnect features.

The watches are not only promising in terms of their exciting features but also come with a user-friendly interface. The app shows all valuable data which can help one maintain a healthy lifestyle and push workouts to higher intensities. The Helix Gusto comes in a bright neon colour packaging scheme with a magnetic flip.

About the Timex Group:  Timex Group designs, manufactures and markets innovative timepieces around the world. Timex Group is a privately-held company headquartered in Middlebury, Connecticut with multiple operating units and over 5,000 employees worldwide. As one of the largest watch makers in the world, Timex Group companies produce watches under several well-known brands, including Timex, Timex Ironman, Timex Expedition, Nautica, Guess, GC, Salvatore Ferragamo, Versace, Versus and Opex.  The Timex brand, launched in 1950, sells millions of watches each year worldwide.