Swiss Military is a leading lifestyle brand that offers ‘affordable’ luxury with whopping 1900+ items
- ‘Affordable’ Luxury, Pocket-friendly
- Global Brand, 800 retail points in 24 states across India
- Present in 26 countries, brand registrations in 60 countries
- 1900+ products, Wide choice to choose from so many products from travel to electronics to apparel
About Lifestyle
We all have a lifestyle of carrying our daily essentials to work or travel or any other place we keep jotting around. In the past, an accessory was a luxury that all men could not afford. While those days are no longer far behind, accessories have become more affordable and in the reach of everyone. You can still find an expensive watch or a solid gold bracelet with diamonds, but you can also find more affordable solutions such as a watch without any fancy movements or a natural stone bracelet with gold plating. In fact, the trend today is not to have the most expensive clothing or the biggest diamond on your ring. Lifestyle makes a major impact on any one’s personality. Everyone goes for his / her unique choice so as to stand out from the crowd with a signature of one’s own. It is considered trendy to pay as little as possible for something that is of excellent quality, instead of paying astronomical amounts of something that is of perfect quality. See the difference?
About Swiss Military
Swiss Military is a medium to connect our customer to the world of Premium Lifestyle Products bearing the highest quality standards at surprisingly affordable prices. We call it “Affordable Luxury”.
Being a one-stop-shop in 26 countries globally we serve virtually every aspect in Men’s Lifestyle from Travel Gear, Writing Instruments, Watches, Garments, Accessories, Kitchenware, Eye Gear, Leather Goods, Outdoor/Hiking, Footwear, Cosmetics &
Electronics with over 1900 present SKU’s in the global portfolio. Values such as reliability, quality, innovation and sustainability stand for the true spirit of Switzerland which is adhered to with every product coming off our global product lines. Vendors are trained and audited to understand the importance of a reliable product for which strict adherence is governed by our global team according to Swiss quality mandates. Our purpose is to become a part of your life in order to see perfect ‘Swissness’ around you. The track record goes on.
- Travel Gear – Bags, Luggage, Bagpacks, etc.
- Writing Instruments – Pens
- Travel Accessories – Alarm clocks, key chains, locks, watches, etc.
- Leather Collections – Belts, Wallets
- Sunglasses
- Electronics – Appliances, Bluetooth Speakers, Chargers, etc
- Apparels
For your unending love for fashion, we have a loyalty program Cross Your Heart’Loyalty Club. As soon as you share your mobile number at the billing counter you become Swiss Military Club member. You’ll earn points each time you shop at Swiss Military. The points are rewarded on the basis of your bill value. As you spend more, you get more points and more benefits. You can start redeeming these points to pay for your bill. So, push boundaries with revolutionary styles from Swiss Military.
1 Point=1 Re
Join now to unleash the thrilling world of surprises and offers.
History of Swiss Military
The story of Swiss Military started with an ambition – “With a clear vision, an explicit positioning and affordable premium products, we will become one of the fastest-growing brands from Europe across various product segments”. Mr. Jacques Boegli of Moutier, Switzerland started making Swiss Made watches under the brand ‘Swiss Military’ in the year 1984. Today, Swiss Military is widely patronized by those who value affordable luxury, versatility & uniqueness of design with a plethora of product ranges meeting every virtual need under the same roof. Over the past 30 years of the brand’s existence, it made a strong presence in 26 countries globally, with brand registrations in 40 countries and over 600 retail stores in Europe alone across various product segments namely. In the Indian context, the brand is a forerunner in the Corporate Gifting space and presence in over 800 retail points include all major Large Format Stores across 24 states pan-India. Indian operations are headed by Anuj Sawhney, MD, Swiss Military Worldwide. Anuj is a young dynamic professional, with his expertise in International marketing and Supply Chain logistics. Anuj took over as the Managing Director of Swiss Military Worldwide operations in 2006 with a daunting task of expanding the geographical scale and scope of the brand globally.