Helix rolls out an edgy capsule watch collection for the Christmas and New Year season

Helix rolls out an edgy capsule watch collection for the Christmas and New Year season

Starting at price INR 1545, the new all bracelet collection that comes with attractive dials, markers and colour pops that perfectly embody the chunky accessory look

Helix, a brand by Timex Group India Ltd, one of the world’s largest watch manufacturers, has launched a capsule collection that celebrates the ‘chunky accessory look’ trend. The collection comprises of 14 styles in brand new cases with youthful and casual styling in all bracelet style. The edgy designs of this collection are in line with the trends for the youth audience.

In time with Christmas & New Years’, the fresh collection by Helix is perfect for the holiday season’s styling and gifting. The women range of watches come with a narrow bezel, wide dials with a pop of color/dual finish and are perfect for anyone who loves style with subtlety. While for the men’s range, Helix offers a big dial opening, graphic dials in primary colors and markers in contrast colors, making it a stunning chunky accessory.

Commenting on the launch, Mr. Ajay Dhyani, Head- Marketing and E-Commerce, Timex Group said, “We are ecstatic to announce the launch of our capsule collection for Helix, just in time for the holiday season. The entire range has been created keeping in mind the youth audience who loves to stay stylish, edgy and fashionable always. The collection will not only stand the test of time and the fluctuations of fashion but can also be worn at all occasion.”

Whether you want to go subtle for a casual outing or stylish for an evening get together, this new Helix collection has it all. The collection is available at Helix website and authorized Helix retailers.

About Timex Group: 

Timex Group designs, manufactures and markets innovative timepieces around the world. Timex Group is a privately held company headquartered in Middlebury, Connecticut with multiple operating units and over 5,000 employees worldwide. As one of the largest watch makers in the world, Timex Group companies produce watches under several well-known brands, including Timex, Timex Ironman, Timex Expedition, Nautica, Guess, GC, Salvatore Ferragamo, Versace, Versus and Opex. The Timex brand, launched in 1950, sells millions of watches each year worldwide.