McDonald’s, known for taking industry-leading moves, has another first to its credit. Taking a step forward in ‘The Good Food Story’ journey, McDonald’s today announced the launch of whole wheat buns. With this launch, McDonald’s has taken its commitment to offer wholesome and nutritious food a notch higher.
Inspired by FSSAI’s ‘Eat Right Movement’, McDonald’s will now offer its exemplary burgers in Whole Wheat buns. The new Buns at McDonald’s are a source of fibre. The lining of sesame seeds on each bun helps in better digestion. This new addition caters to the change in customers’ demands of food with a better nutritional profile.
From the iconic McAloo TikkiTM Burger to widely popular Filet-o-FishTM Burger, all can now be relished with the whole wheat buns. Enhancing the goodness of protein-rich breakfast at McDonald’s, whole wheat buns are also available with the products on the breakfast menu that won over the hearts of customers soon after it was launched.
Commenting on the launch of Whole Wheat Buns, Amit Jatia, Vice Chairman, Westlife Development Limited said, “McDonald’s in India has been setting the standards for the industry. We announced ‘The Good Food Story’ earlier this year with a commitment to bring wholesome and nutritious food options to our consumers. I am delighted that we have made another significant and bold move in this direction by offering Whole Wheat buns to our health-conscious customers. Our latest offering is a rich source of fibre and other nutrients. ‘The Good Food Story’ is a journey, and we will continue to take substantial steps to delight our consumers with nutritive and wholesome offerings.”
Over the years, McDonald’s in West and South has successfully set various trends in the quick service restaurant industry. From introducing technologically advanced ‘Experience of The Future’ restaurants to producing biodiesel from used cooking oil, McDonald’s has led the sector with several path-breaking moves. The brand announced ‘The Good Food Story’ earlier this year where it re-engineered its offerings to make it more wholesome and nutritious. The company is constantly working towards setting higher targets in this journey and making bold moves to achieve those to delight customers.
McDonald’s in West and South India made modifications/alterations in its menu which brought down the sodium and oil content in its products by 20% and 40% respectively. Fortified with natural dietary fibre, almost all the patties are preservative free, and the soft serves are 96% fat-free and are made of 100% milk. The refined flour wraps are replaced with whole grain wraps.
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