At present, every other person is busy looking for a chance to get an easy solution to the problem. When it comes to logo designing the easiest solution is to crowdsource. However, it may look simple but it’s the worst thing you can do with your brand.
If you want to know why crowdsourcing is bad for your brand you have to go through the comprehensive guide of logo making highlighting the comparison if the logo is crowd-sourced with the logo created by a single designer or company. Read on!
Step – 1 Purpose of the Logo
The first thing that you have to do is to find the purpose and aim of the logo. You have to carefully study the company and sketch the strategy to the foundation it. You have to go through the market stats and check the top trends. Secondly, you need to have a broad look into understanding the target audience. You have to learn about the needs and demands of your customers and see how to capture their attention.
If you crowdsource your custom logo designs UAE, how can you be sure that the designer has invested time in studying your market and its need? What if he has simply copied a couple of top logo design elements and presented a new design out of them.
Step – 2 Customer Brief
During and on the onset of a logo design process, one of the most important things is to communicate with the customer to gather the brief. Now the designer has to spend time investing the customer about how he wants the logo to look like. He has to understand the approach the customer is trying to explain and discuss the many possibilities of the design.
Now if the customer plans to crowdsource the logo how can he directly speak about his design brief. The logo, which will be created, would not have that sort of elements or connectivity, which the customer long for.
Step – 3 Story/ Message of your logo
A great logo is the one that can connect with the customers. The customer after laying his or her eye on your design feels bonded and an emotional bond is created with the design. In other cases, there is a message hidden in the design that brings customers closer to your entity.
The brand message helps in boosting the online visibility and increases lead generation. Now that message or story can only be infused if the designer knows that much about you. If he lacks the knowledge or does not know any unique thing about your company, how can you expect to see any in-depth meaning within the creation?
Step — 4 Revision or Editing
The next problem arrives when you want to change or edit a certain element and you have to ask your designer. During crowdsourcing, you get to receive logo design even from that designer who has high pay rates. In such cases when you ask for revisions or edits, you find trouble doing it.
You have to either get in touch with the high paying designer or show the logo design to another designer for creating a similar design. So, thing like these creates trouble because you do not know your designer unless you fell in love with the custom logo designs UAE and then discovers your expert. So, it’s best to keep things straight in the first go and to stay in touch with the one with whom you have to design your logo.
Step— 5 Add Creativity
If your logo lacks proper creativity, it will not be able to gather the attention of target customers. Moreover, it will not perform well on the fiercely competitive digital landscape. You have to add the real essence to the design and create a logo that can last longer. You have to use the negative spaces as well as add such a flair into your artwork that can make your logo impressive enough to boost sales.
When crowdsourcing there is very littlechance a designer puts some extra efforts, as there are so many other designersbattling to win the project and there is a huge likelihood that one’s designmay get rejected. Therefore, the designer creates a basic sketch of their ideawithout putting in lots of efforts.
Author Bio:
Lara Hawkins is one of the expert designers at a well known company. She is an ace in web development. She has been working with this organization for quite a while. She also guides people about programming languages with the assistance of her work.
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