Here’s all about Xiaomi sub-brand POCOPHONE – Specifications, Pricing

Here’s all about Xiaomi sub-brand POCOPHONE – Specifications, Pricing

Chinese Smartphone maker Xiaomi had accouned on 9 August to unveil its new sub-brand, POCO, in India as well as globally. Recently there have been many leaks to justify the arrival of POCO brand. Xiaomi has teased about POCO not only just a sub-brand but also the release of POCO smartphones in India.

Jai Mani, Lead Product Manager for Xiaomi India, in a tweet said that he has been working on the new project called ‘Poco by Xiaomi’. The tweet highlights two new Twitter handles for India as well as global markets for the forthcoming Pocophone. Though the new accounts do not reveal any details of the upcoming handset, it does hint that products under Poco brand would be launched in India. Additionally, Xiaomi India has also responded to the tweet, wishing Mani well for the new project. Notably, there are no official details about the new smartphone, but a handset allegedly named Pocophone F1, may be the first handset under the sub-brand.

Later in the week, Xiaomi’s SVP Wang Xiang tweeted his support for Jai Mani’s latest tweet on the brand. Mani’s new tweet elaborated further on his first, and detailed the brand as well as its first product. He said, “POCO is all about making powerful smartphone with the technologies that truly matter. Recently it feels like the pace of innovation in the smartphone industry has slowed down, while prices are creeping up with flagship smartphones now past the $1,000-mark. We set out to build something to buck this trend. For the first product, we got back to basic and focus entirely on speed. Not just peak performance speed, but actual, real world, speed.”

He added that the Poco team was a “small outfit within Xiaomi” that had the freedom to “start from scratch, zeroing in on the product choices that matter”. Mani said, “At the same time, with Xiaomi’s supply chain, operations, and service infrastructure behind us, we can ensure the highest quality for our fans.”

When it comes to the price of the Pocophone F1, a recent report had suggested that the handset will come in two variants and the 6GB RAM/ 64GB storage model will be priced in Europe as EURO 420 (about Rs. 33,220), and the 6GB RAM / 128GB storage model will cost EURO 460 (about Rs. 36,383). The smartphone may sport a 5.99-inch (1080×2160 pixels) display, and come in Blue and Grey colour options for international markets.