Apple continues to lead global premium smartphone segment by capturing more than half of the market while OnePlus entered the top five brands in the premium segment for the first time ever in 2018 as competition intensified in the global premium smartphone segment**. The segment grew faster than the global smartphone market, according to Counterpoint Research’s Market Monitor 2018 service.
The segment grew 14% year-on-year (YoY) in terms of sell-in and 18% YoY in terms of sell-through. Growth was driven by new iPhones and launches in a premium segment from Chinese OEMs like Huawei, OPPO, OnePlus.
Overall, Chinese players have scaled up their presence in the premium segment and have expanded the category. Further, they are now eyeing new geographies for growth. Apple remained the market leader capturing 51% share of the premium segment, a significant lead over its nearest competitor Samsung which had a 22% share. However, Chinese brands made their mark as Huawei’s share in the segment reached double digits (10%) for the first time in a calendar year. OPPO (+863%), OnePlus (+209%), and Xiaomi (+149%) were the fastest growing brands in the premium segment.
Here is a Quick Pre-view on OnePlus 7 starting price at Rs 32,999
Dimensions – 157.7×74.8×8.2 mm
Weight – 182g
Back Material – 3D Glass, Corning® Gorilla® Glass
Colors – Mirror Gray / Red（CHINA&INDIA only）
OxygenOS based on Android™ 9. The OnePlus 7 intelligently adapts to your individual use with RAM Boost. The apps you use most are preloaded in the background, and are given an extra boost of RAM to speed up start-up times and make sure they are always ready for you. Crisp colors and stunning detail make the OnePlus 7’s 48-megapixel camera an essential companion for any mobile photographer, while OIS offers smooth and steady shots.
Qualcomm® Snapdragon™ 855 (Octa-core, 7nm, up to 2.84 GHz) , with Qualcomm AI Engine.
GPU – Adreno 640
Vibration – linear motor
RAM – 6/8GB LPDDR4X.
128/256GB UFS3.0 2-LANE – Store up to 256 GB of data on your OnePlus 7 and quickly move files around with new UFS 3.0 technology. Whether you’re transferring a movie to your phone, or sending holiday photos to your laptop, transferring files is quick and easy, while even the most demanding of power users don’t have to worry about running out of space.
In-display Fingerprint Sensor, Accelerometer, Electronic Compass, Gyroscope, Ambient Light Sensor, Proximity Sensor, Sensor Core
USB 3.1 GEN1, Type-C, Support standard Type-C earphone
Dual nano-SIM slot
3700 mAh (non-removable) Fast Charging (5V 4A)
Gestures and on-screen navigation support
Left: Volume Key; Right: Power Key, Alert Slide
Dual stereo speakers
Noise cancellation support
Feel every note with our new dual stereo speakers, powered by Dolby Atmos. Whether it’s a game, album, movie, or podcast, the all-encompassing and powerful speakers will put you right in the action.
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