Ar. Ishvinder Kaur- Redefined the age of multiplexes

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Ar. Ishvinder Kaur- Redefined the age of multiplexes

Cinemas in India have followed an organic trajectory of evolution since their inception. The launch of multiplexes was very much a futuristic vision that resonated with times. Ar. Ishvinder Kaur, being one of the pioneers in the constant evolution & transformation of this genre has always endeavoured to confer it a powerful signature. With a unique design vocabulary, she has pushed movie watching into a wow experience worth savouring.

Well-articulated with a curious penchant, Ar. Ishvinder Kaur, the Founding Principal of ivpartners, discovered fascination for this unconventional domain at a very early stage in life. She pursued architecture from Sushant School of Art & Architecture and found stimulus therein. Working with prestigious design offices and being in association with international design firms & architects from across the globe, aggregated for her a comprehensive understanding and magnification of the intricacies of the subject.

Ishvinder’s formative years can be defined as ‘a transformative era to be working in’ wherein the newer

practices were transitioning from the old order with a new more globally professional approach while

adapting towards the changing environment. With the turn of the century, the country experienced an

influx in terms of international influences in designs, materials & technology. This remarkable change in dynamics bolstered her experience, evolving into a perspective to create a structured professional

practice with a true confluence of credibility with design ethos, and in the year 2006, Ishvinder started ivpartners.

The journey began with two divergent & unique projects of a statement corporate office of an

entertainment company & a traditional Japanese Restaurant in the millennium city of Gurugram.

Realising a natural design consciousness for experiential environments served as a turning point as

practice veered towards hospitality and recreational genres which later became an established forte.

Carrying the baton forward, Ishvinder took on the opportunity to be a part of the front runners in the

evolution of the multiplex industry which now is in the DNA of the practice. While continuing to create

new experiential designs in hospitality & luxury entertainment cinemas with ability to forge innovation and discover newer realms in projects, she also believes cinema as a genre is no longer just a singular

cinematic or theatrical experience. They have become expansive and require an atypical nuanced design

approach. The design approach has itself changed from minimalist & static to contextual & meaningful,

with integrated stimulating interactions within each sub function.

Having completed eighteen milestone years in the field and being amongst the pioneers in creating the largest number of multiplex screens in the country, challenges have been a part of cultivating the

practice. Perseverance and persistence have been the two oars which have contributed to steering the

way. As architects she says we always endeavour to look for solutions & often out of the box ideas give

us vision towards moving ahead.

Being a young founder of the now renowned practice, Ar. Ishvinder Kaur has managed to carve a niche

and stands out as a new vision on the horizon.

#Architect #Cinema #Design #Ishvinder Kaur #ivpartners #Multiplex #PVR

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Harpreet S

Harpreet is a senior Technocrat from Industry with penchant for blogging, product reviews. Apart from Technology, he covers sectors like Lifestyle, Luxury, Travel, Automobile, Fashion, Healthcare, Real Estate, Hospitality, Education and much more