Tata Motors to unveil a new SUV named “Harrier” in January 2019
Tata Motors today said its much-awaited compact sports utility vehicle (SUV) will be called “Harrier”, which is being developed in collaboration with its marque British arm Jaguar Land Rover. This five-seater monocoque SUV is engineered on the new generation platform and was unveiled at the Auto Expo 2018 as the H5X concept. A seven-seat version that will come later will get a different name. The Harrier will be launched in January 2019 with a Fiat-sourced 2.0-litre diesel engine.
If you’re thinking you’ve heard the Harrier name before, it’s because Toyota retails a mid-size SUV with the same name in global markets. However, the identical name will hardly be an issue in India, since the Toyota Harrier is not sold here.
In the build-up to the Harrier’s launch, Tata Motors is working on beefing up its sales network as well. It’s also understood that customers will be in for a richer experience as the company is set to give its dealerships a premium makeover, with the possibility of an area specially designed to showcase the Harrier and other future premium models.
The Harrier made its debut as the stunning Concept H5X at the Auto Expo 2018 earlier this year. Sketches of the production version suggest the car will stay largely true to the concept’s and that the model will retain the high-set LED headlights. Other stylistic elements include a new, more defined interpretation of Tata’s trademark ‘humanity line’ that connects the headlights and grille.
The commercial launch will take place in the first quarter of 2019. Impact design 2.0: Harrier, first vehicle to sport ‘Impact design 2.0’ philosophy. The Harrier sports sleek looks and dynamism, and offers “a glimpse of the future generation of Tata Motors vehicles in terms of styling, technology and performance capabilities,” the company said.
The Harrier is the first vehicle to sport the “Impact design 2.0” philosophy and offers future-ready connectivity and best-in-class infotainment. “Its architecture is derived from Land Rover D8 architecture,” it said.
Driven by the success of its first compact SUV, Nexon, and also new cars like the sedan Tigor and the compact car Tiago, Tata Motors has made a strong comeback. Christening the much-anticipated SUV, Mayank Pareek, President for Passenger Vehicle Business unit at Tata Motors, said, “With Turnaround 2.0 into play, we are geared to win sustainably in the market.”
Stay tuned for more updates!
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