Mercedes-Benz launches the first ever ‘Made in India’ BS 6 Long Wheel Base E-Class

The new LWB BS 6 E-Class is now available in E 200 & E 220 d in two new variants: Expression and Exclusive

• More than 41,000 E-Class’ on Indian roads since 1995, making it India’s highest selling luxury executive sedan
• Long Wheelbase E-Class remains the most popular luxury sedan for Mercedes-Benz India
• Mercedes-Benz’s first India specific car: India is the only country to have launched the RHD version of the ‘long wheelbase’ new E-Class
• Astounding Performance: The E 220 d features the BS 6 OM 654 1950 cc, in-line 4 diesel engine that churns out 143 kW (194 hp) and 400 Nm of torque, 0 -100 km/h in 3 secs
• The E 200 features the BS 6 M 264 engine 1991 cc, 145 kW (197 hp) 320 Nm of torque, 0 -100 in 8 secs
• Unmatched Cost of Ownership starting at just INR 67,800
• The New BS 6 E 200 and E 220 d are priced as following:

India’s largest luxury car manufacturer Mercedes-Benz today, redefined the luxury executive sedan segment with the launch of the first ever BS 6 Long Wheelbase E-Class luxury business sedan. The new E-Class in its 10^th generation, is a comprehensive luxury business sedan that intelligently blends driving performance with unmatched luxury and comfort, boasting of the ‘most spacious’ rear cabin in the segment. The new BS 6 LWB E-Class was launched by Martin Schwenk, Managing Director & CEO, Mercedes-Benz India.

The New Long wheelbase E-Class not only features two state-of-the-art BS 6 compliant petrol and diesel engines but also hosts new interior appointments and feature additions. These include an intuitive rear touchpad, Burmester high-end surround sound system, widescreen digital cockpit (12.3 inch) and a rear wireless charger.

Martin Schwenk, MD & CEO, Mercedes-Benz India commented, “The new E-Class with its rich history spanning over 2 decades and more than 41,000 units on Indian roads, is one of the main pillars of our product offensive. The Long Wheelbase E-Class is the most adored business sedan that has carved a niche of its own in a rather prestigious segment. As per our brand motto for this year, ‘Best Never Rest’, we are glad to augment this ‘Masterpiece of Intelligence’ even further by offering two brand new BS 6 engines along with a list of feature rich enhancements for our discerning customers.”

Martin Schwenk, further elaborated, “Mercedes-Benz India rolled-out India’s first ‘Made in India, for India’ BS 6 vehicle in January 2018. Since then, we have been steadily transitioning our portfolio into BS 6 and the introduction of the BS 6 Long Wheelbase E-Class reiterates our commitment towards the new emission norms from April 2020. The New BS 6 E-Class will fulfill the desire for individuals seeking driving performance, while ensuring it presents the most luxurious rear cabin experience, comprising unparalleled luxury appointments, for those preferring to be chauffeur driven. The new BS 6  Long Wheelbase E-Class offers a very intriguing value proposition for the customer with a competitive total cost of ownership that starts at just INR 67,800! We are very confident that the new long wheelbase BS 6 E-Class will continue its success story and remain a growth driver for Mercedes-Benz in India.”

Key Product highlights:

1. Luxurious Interior (all variants)

2. Widescreen Cockpit (with Exclusive variant only)

3. Burmester® surround sound system (with Exclusive variant only)

4. Rear Wireless Charging (with Exclusive variant only)

5. Rear Touchscreen (with Exclusive variant only)

Benchmarking safety and assistance systems

• ESP® Curve Dynamic Assist
• Full LED Headlamps
• PRE-SAFE®
• Parking Pilot with Active Parking Assist PARKTRONIC and reversing camera
• Adaptive brake lights
• Dual front airbags, Front side airbags, Curtain airbags, knee bag for driver (7 overall)

About Mercedes-Benz India:

Established in 1994, Mercedes-Benz India which celebrates its 25th anniversary in India, pioneered the luxury car market in the country and boasts of more than 130 years of cutting edge innovation in the luxury automobile industry globally. Set up in 2009, Mercedes-Benz India’s world class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network. It plays an important role in the CKD/MVP production network in Brazil, Indonesia, Malaysia, Thailand and Vietnam. At these locations, Mercedes-Benz produces vehicles in various extension levels for domestic markets. The production facility now carries an investment of INR 2,200 crores and has the largest installed production capacity for any luxury carmaker in India.

Mercedes-Benz India also has the largest network spread amongst any luxury carmaker, with presence in 47 Indian cities through 96 outlets. Through the exclusive AMG Performance Centers located in 6 cities including Delhi, Mumbai, Hyderabad, Bangalore, Kochi, and Pune; the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network presence in the country.

Mercedes-Benz India’s flagship programme, ‘My Mercedes, My Service’ launched in 2016, aims to completely redefine the after-sales experience by digitalizing service process and create unparalleled benchmark in the luxury car service domain. In December 2017, Mercedes-Benz India launched its innovative ‘Pit Stop Service’ across all AMG Performance Centre to create service differentiation. This speedy, personalized and priority service is a commitment to the AMG and Specialty Cars customers, in driving delightful vehicle ownership. ‘My Mercedes, My Service’ aims at enhancing the customer’s vehicle ownership experience manifold, making after-sales experience as the new differentiator in the luxury car segment. With the use of big data and in-depth knowledge of the driving pattern of Indian customers, Mercedes-Benz has been able to drive successfully low cost of ownership for its customers. A testimony of all these initiatives is reflected in 2018 JD Power Sales Satisfaction Index (SSI) and Customer Satisfaction Index (CSI), which ranks Mercedes-Benz India at the top, with a score of 903.

Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 560, S-Class, E-Class Long Wheelbase, C-Class, CLA luxury sedans and the GLA, GLE and the GLS luxury SUVs. The CKD GLC was the ninth product added to Mercedes-Benz’s local production portfolio. Completely Built imported cars portfolio includes the A-Class, B-Class, V-Class, CLS, E-Class Cabriolet, E-Class All-Terrain, S-Class Coupé, C-Class Cabriolet, S-Class Cabriolet and the S 600 Guard, plus a range of other Guard vehicles.

The product portfolio also comprises the iconic off-roader Mercedes-AMG G 63 as well as a wide range of other Mercedes-AMG performance cars like the AMG CLA 45, AMG C 63 S, AMG E 63 S, AMG S 63 Coupé, AMG S 63 Sedan, AMG GLA 45, AMG GLC 43 Coupé, AMG GLE 43 Coupé, AMG GT S, AMG GT R and AMG GT Roadster sports car, AMG SLC 43 and AMG C 43. Mercedes-Benz India recorded retail sales of 15,538 units in the period January-Dec 2018. In 2019, ‘The Best Never Rest’ is Mercedes-Benz’s brand motto.