Mercedes-Benz India redefines customer experience with the new luxurious showroom Global Star in Delhi

Mercedes-Benz India redefines customer experience with the new luxurious showroom Global Star in Delhi

First-ever showroom based on the new brand presentation in Retail of Mercedes-Benz providing complete insight into the future world of customer experience

• With 97 outlets, Mercedes-Benz India remains on track to open the 100^th dealership soon, has the densest network in the luxury car segment
• Set up in the prime location of South Delhi, the state-of-the-art showroom is the first in India to confirm to the new brand presentation of Mercedes-Benz
• The new brand presence focuses on the four pillars of Design, Architecture, Customer oriented processes, and Digital
• The concept has designs intended to redefine the customer journey and to enhance the customer experience
  • Shared-use spaces like hospitality lounge and bar areas for conversations with the customers who prefer a more open and less formal space instead of the typical salesperson desk, office, or cubical
  • Digital assets like Digital wall, Interactive touch table, Touch TV, Digital Spec Stand for the growing tech savvy customers to support the presentation and explanation of the products and services
  • Modern and dynamic new interior design with intricate use of hollow light effect, luxury vinyl flooring and tasteful granular carpet ensuring true first-class ambience
• About the showroom: Investment of INR 8.2 crores | Spread across 12,000 sq. ft. | More than 50 professionally trained staff |9 cars display and one delivery area

Mercedes-Benz, India’s largest luxury carmaker, has inaugurated its swanky new dealership Global Star in the prime location of Green Park in South Delhi. It is the first-ever showroom of Mercedes-Benz in India based on the new brand presence in Retail. This includes a combination of spatial design, innovative advisory processes and the introduction of digitalization in advice, sales and service to ensure Best Customer Experience. The new showroom is designed for our customers who always look for safety, exclusivity and innovative luxury products. This is Mercedes-Benz’s 97^th outlet, largest by any luxury carmaker in the country. The showroom was inaugurated by Matthias Luehrs, Head of Overseas Region, Mercedes-Benz Cars and Martin Schwenk, Managing Director& CEO, Mercedes-Benz India.

Matthias Luehrs, Head of Overseas Region, Mercedes-Benz Cars, said, “India is one of the fast-growing regions for Mercedes-Benz worldwide. We set up operations here over 25 years ago and now to be here for the opening of this landmark dealership is truly an honor. We believe there is tremendous amount of untapped potential in the market. We will continue to invest in the market and continue to provide unparalleled customer experience. Our new Mercedes-Benz brand presence in retail marks the start of a new chapter in our global retail presence and has now come to India with this showroom. We are confident that this outstanding concept will set benchmark for dealership design and brand experience in India.”

Martin Schwenk, Managing Director& CEO, Mercedes-Benz India said, “Delhi-NCR is a market with high preference for luxury cars and this is our 11^th outlet in the region. We are committed to our customers and will continue to invest in this market to cater to the rising demands. Today we have 97 outlets in 48 cities in India, the densest network strength in the luxury car segment. We are firmly on track to achieve our 100^th outlet soon. It is a sign of how far we have come, of the trust of our growing base of customers and our commitment to all the Three-pointed star aspirants in India. We are living by our brand mantra ‘Restless for Tomorrow’ each day and are constantly pushing our limits. This first retail outlet with the new brand presence in India is our answer to the changing retail environment and our drive to provide our customers with a distinctive brand experience. With our new partners Global Star here in Delhi and this showroom, we are confident that we will continue to deliver the Best Customer Experience.”

Mr. Mandeep Dhingra, Global Star, Managing Director, said, “It is a matter of immense pride for us to be associated with Mercedes-Benz, one of the most loved brands in the world. We are also proud to be the first-ever dealership to implement to the new brand presence in retail of the brand. The New Delhi and NCR region is an incredibly important market for the Mercedes-Benz. Where we will support the increasing luxury car customer base. We are confident that with this state-of-the-art showroom, we’ll be able to cater to our growing prospects and create an unparalleled luxury car buying experience.”

Highlights of the Mercedes-Benz Global Star

• Mercedes-Benz India has 97 outlets in 48 cities in the country – the highest by any luxury car maker in the country
• Located in the capital of India |Investment of 8.2 crores |Spread across 12,000 sq. ft. area | more than 50 professionally trained staff | 9 cars display with one delivery bay
• The facility has been built as per the new brand presence concept in retail that Mercedes Benz has piloted across the world
• The new retail concept of Mercedes-Benz focused on Design & Architecture, Format & Structure, People & Processes and Digital that seamlessly blends the ‘click’ and ‘brick’ concept for the customers to ensure Best Customer Experience
• Global Star Showroom becomes a focal point of  interest for all Mercedes Benz customers in  Delhi/NCR market and neighboring cities