Hyundai Motor India Ltd, the country’s second largest car manufacturer and largest exporter since inception, today revealed yet another performance aspect of its most anticipated compact SUV- Hyundai VENUE in an exhilarating video. The video showcases Hyundai VENUE’s unparalleled driving capabilities in extreme conditions- both in terms of terrain and temperatures.
The name VENUE stands for the 3rd SPACE which is trendy, unique, stylish and is a true representation of Hyundai’s newest connected SUV. It aims to create ease of life for the customers by being their perfect, connected companion.
Explaining the rationale behind the name and the video series, Mr. Puneet Anand, Sr. General Manager & Group Head (Marketing), Hyundai Motor India Limited said, “Today cars are the 3rd most important space in our lives after home and work. We want our car to reflect our personality, to represent who we are. VENUE symbolizes a trendy, stylish and unique place that people want to be seen in. We are confident that the name will resonate well with the new age explorers.”
“Further, there is a deeper connection with the iGen and the new millennial customers as the name seeks to demonstrate their lifestyle of being connected, of exploring and achieving new challenges. Through the video series we want the customers to see how Hyundai VENUE is their perfect companion while they embark on new journeys as #VENUELoveToExplore with you!”
Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC). HMIL is the second largest car manufacturer and the number one car exporter since inception in India. It currently has nine car models across segments –All New SANTRO, GRAND i10, ELITE i20, ACTIVE i20, XCENT, VERNA, ELANTRA, CRETA & TUCSON. HMIL’s fully integrated state-of-the-art manufacturing plant near Chennai boasts advanced production, quality and testing capabilities.
HMIL forms a critical part of HMC’s global export hub. It currently exports to around 91 countries across Africa, Middle East, Latin America and Asia Pacific. To support its growth and expansion plans, HMIL currently has 491 dealers and more than 1,310 service points across India. In its commitment to provide customers with cutting-edge global technology, Hyundai has a modern multi-million-dollar R&D facility in Hyderabad. The R&D centre endeavours to be a centre of excellence in automobile engineering.