EAT stands for:
This was first leaked up in 2014, but in August 2018 this was released which made many people lose rankings, but somethings expected did happen as well with some Blackhatters taking over the front page of Google after the Medic update.
Content here become a significant factor to follow for example say we have a site about ferret it says on the website giving them vegetable is a good idea this will raise alarm bells to Google since that is not true since it hurt a ferret meaning your rankings could have gone down over that. The posts should be showing they think readers would be happy to share or read again so this is critical importance in this area.
Improving content on the site was shown to had made significant improvement on sites.
Showing who the author was of content was part of improving a site in relationship to E-A-T since Google and other site visitors are interested to know who made article this can also be used to trust since if you trust the author and know she is Trustworthy then you would be more likely to believe what they put on a page.
About us pages and contact pages are essential since they show people this is a real business so gives sites authority feel to them and it also means more easy for someone to contact your company by having them we found which is something very important to search engines overall.
The significant purpose of this is to allow them to see if your site valuable for anyone who visit your site it can include anything from the style of your site for example if someone goes on your site to find out about a topic say about “how to walk a dog ” it takes them 10 clicks to get to this information that would not be good for them so you could receive a ranking lose. You should make it as easy as possible to make people go to your site.
Let’s say the business has an update of the look on the web page this will make Google staff member think this is a low quality since it does not look update so they could receive rankings loss over this. You want the business to look modern, so it gives a professional look to it. This update is all about user experience meaning anything which could improve this for someone could provide you with ranking improvement anything which could visitors a worse experience could lower your rankings down.
Installing a heatmap on your site can give you a powerful resource to learn why your site is not making visitors stay on which is a big part of this let’s say your site visitor says on at most 2 seconds. The company could have no image which is meaning they are less likely to stay on the page since finding it uninteresting so you could fix this by uploading an exciting or funny photo which can then be used to increase the staff time. Having a video on a site can improve the stay time by quite a significant amount.